Fashion | I'M FIRENZE DIGEST

What Really Happens When a Student Accessory Reaches a Milan Jury?

From the library tables of Florence to a panel of international experts in Milan, four young designers stepped into a decisive moment where their eco-conscious accessories were finally tested in the real world. Step inside their journey from sketch to selection.

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What Really Happens When a Student Accessory Reaches a Milan Jury?

What Really Happens When a Student Accessory Reaches a Milan Jury?

26/06/2026

From the library tables of Florence to a panel of international experts in Milan, four...

The Power of Embroidery: Bringing Soul Back to Fashion

The Power of Embroidery: Bringing Soul Back to Fashion

19/06/2026

From Gucci to Dior Haute Couture, embroidery designer Bianca Hodselle explains why this...

FIFA World Cup 2026: How Football Became Luxury’s Biggest Stage

FIFA World Cup 2026: How Football Became Luxury’s Biggest Stage

19/06/2026

Soccer is still the game, but in 2026 the real competition is happening off the pitch,...

Fashion styling

She Plays Pro Football. And She Also Builds a Fashion Brand

11/06/2026

A Fiorentina forward and founder of Bonf4 Creator Design, Agnese Bonfantini blends elite...

Why Fashion Keeps Returning to Printed Culture

Why Fashion Keeps Returning to Printed Culture

05/06/2026

From comics to books and maps, fashion keeps reworking the visual codes of print, from...

Can an Accessory Still Surprise You? These Under-30 Designers Think So

Can an Accessory Still Surprise You? These Under-30 Designers Think So

22/05/2026

From 3D printing to Sofia Coppola–inspired worlds, the finalists of the Innovative...

What’s Really Behind the Audemars Piguet x Swatch Royal Pop Hype Drop?

What’s Really Behind the Audemars Piguet x Swatch Royal Pop Hype Drop?

29/05/2026

The Audemars Piguet x Swatch “Royal Pop” drop sparked queues outside boutiques and...

Touch It Before You Buy It: The Secret Fabric Rule That Changes How You Shop

Touch It Before You Buy It: The Secret Fabric Rule That Changes How You Shop

29/05/2026

The future of fashion starts with touching the fabric: so believes Irene Libbi, Raw...

Stella McCartney x H&M: Why This Collab Actually Makes Sense in 2026

Stella McCartney x H&M: Why This Collab Actually Makes Sense in 2026

22/05/2026

A new Stella McCartney x H&M collection built on recycled and alternative materials is...

Gucci Storia: The Fashion Museum That Breaks All the Rules

Gucci Storia: The Fashion Museum That Breaks All the Rules

15/05/2026

Palazzo Gucci has a new name, a new director, and a radical new question: what does...

So, What Happens to All the Fabric Fashion Leaves Behind?

So, What Happens to All the Fabric Fashion Leaves Behind?

15/05/2026

Every year, fashion wastes over €125 billion worth of unused fabrics. ZEROW, a...

Nothing to Wear? How to Build Style Without Buying More

Nothing to Wear? How to Build Style Without Buying More

30/04/2026

Starting from what’s already in your wardrobe, fashion stylist Rita Benedetto...

Fashion styling

Why Should We Study Fashion? A Talk with Philosopher Emanuele Coccia

Why Should We Study Fashion? A Talk with Philosopher Emanuele Coccia

24/04/2026

When the Italian philosopher and author of La Vita delle Forme visited Istituto Marangoni...

Inside AERA, The Vegan Luxury Shoe Brand Everyone’s Talking About

17/04/2026

Elegant, responsible, and made in Italy: AERA is redefining what luxury accessories look...

Will The Devil Wears Prada 2 Meet the Expectations of Fashion Students Today?

Will The Devil Wears Prada 2 Meet the Expectations of Fashion Students Today?

17/04/2026

The ultimate fashion fantasy film returns to the fashion industry in a radically...

Fashion styling

When Do Luxury Brands Start Designing Winter Holiday Windows?

When Do Luxury Brands Start Designing Winter Holiday Windows?

10/04/2026

Long before the festive season arrives, the creative work has already begun. At Istituto...

Why Fashion Is Embracing Imperfection in Uncertain Times

Why Fashion Is Embracing Imperfection in Uncertain Times

27/03/2026

In a world of uncertainty, fashion is turning to the past, embracing worn fabrics, flaws,...

The Athleisure Boom: Why Workout Wear Is Taking Over Fashion

The Athleisure Boom: Why Workout Wear Is Taking Over Fashion

20/03/2026

From 80s aerobics to Skims x Nike, athleisure has transformed workout wear into everyday...

Fashion styling

Artificial Intelligence in Fashion Design: How AI Is Transforming Creativity

Artificial Intelligence in Fashion Design: How AI Is Transforming Creativity

13/03/2026

Fashion has always thrived on instinct, rebellion and risk. Now artificial intelligence...

Fashion styling

Demna’s First Gucci Collection: Archetypes, Desire and Cultural Translation

Demna’s First Gucci Collection: Archetypes, Desire and Cultural Translation

06/03/2026

For his debut at Milan Fashion Week Fall/Winter 26-27, Demna delivers a Gucci collection...

From Sketch to Red Carpet: How a 21-Year-Old Designer Landed at Elle Gala Norway

From Sketch to Red Carpet: How a 21-Year-Old Designer Landed at Elle Gala Norway

06/03/2026

What happens when you answer a DM with a sketch? For 21-year-old Swedish student Mathilda...

The Rise of Re-Wearable Accessories: Fashion That’s Built to Last

The Rise of Re-Wearable Accessories: Fashion That’s Built to Last

27/02/2026

Long-lasting, repair-friendly and modular accessories are replacing disposable trends,...

Top Accessory Trends 2026: Turn Up the Volume!

Top Accessory Trends 2026: Turn Up the Volume!

20/02/2026

2026 is all about going big and playing with your accessories. Think oversized chains,...

Heritage in Style: How Luxury Brands Are Saving History

Heritage in Style: How Luxury Brands Are Saving History

20/02/2026

From Notre-Dame to the Colosseum, fashion houses are restoring the world’s historical...

The Fashion Exhibitions Worth Traveling for in 2026: Schiaparelli, the Antwerp Six, and More

The Fashion Exhibitions Worth Traveling for in 2026: Schiaparelli, the Antwerp Six, and More

13/02/2026

In 2026, fashion’s most powerful moments are happening inside museums across Europe....

Everything You Need to Know About the Bow as a Fashion Accessory

Everything You Need to Know About the Bow as a Fashion Accessory

13/02/2026

From Renaissance courts to TikTok icon, the bow has evolved into a symbol of power,...

After Valentino and Armani Who Are the Legends of Italian Fashion Today?

After Valentino and Armani Who Are the Legends of Italian Fashion Today?

06/02/2026

As Italian fashion moves beyond its founding legends, the question is no longer who comes...

Astra Codex: The Embroidery Show Turning Florence into a Zodiac Map

Astra Codex: The Embroidery Show Turning Florence into a Zodiac Map

30/01/2026

On view at Palazzo Capponi until June 14, 2026, Daniele Davitti’s new textile...

Exhibitions Textile design

Is Jewelry the Next Big Sustainable Trend in 2026?

Is Jewelry the Next Big Sustainable Trend in 2026?

30/01/2026

When everything feels temporary, jewelry is starting to feel like the safest purchase you...

Luxury Home Accessories: The New Status Symbol Everyone Wants?

Luxury Home Accessories: The New Status Symbol Everyone Wants?

23/01/2026

Fendi, Dior, Versace, Gucci and Tiffany are betting big on home accessories, from...

Inside the Met Gala 2026: When Fashion Puts the Body Back at the Center

Inside the Met Gala 2026: When Fashion Puts the Body Back at the Center

23/01/2026

With Andrew Bolton’s body-focused vision, Beyoncé’s long-awaited return, and early...

Innovative Accessories Challenge Is Now Open: Calling the Next Generation of Accessory Designers

Innovative Accessories Challenge Is Now Open: Calling the Next Generation of Accessory Designers

16/01/2026

Promoted by Istituto Marangoni Florence in collaboration with Sara Sozzani Maino, the...

Après-Ski Is Fashion Again: Why Luxury Brands Are Obsessed With Alpine Style

Après-Ski Is Fashion Again: Why Luxury Brands Are Obsessed With Alpine Style

16/01/2026

Once rooted in mountain tradition, après-ski is now shaping fashion’s latest capsules....

Fashion styling

Pitti Uomo 2026: 8 Key Trends Shaping Men’s Fashion Right Now

Pitti Uomo 2026: 8 Key Trends Shaping Men’s Fashion Right Now

09/01/2026

As Pitti Uomo 109 opens in Florence, the leading global menswear fair unveils the key...

Where I Get My Fashion News: The Best Instagram Accounts to Follow

Where I Get My Fashion News: The Best Instagram Accounts to Follow

09/01/2026

Keeping up with fashion isn’t just about scrolling Vogue or WWD anymore—social media...

Why Gen Z Is Obsessed With Socks –And the Cool Ways They’re Styling Them

Why Gen Z Is Obsessed With Socks –And the Cool Ways They’re Styling Them

27/12/2025

Think socks are basic? Think again. Gen Z has made them a micro-trend, and here’s how...

Fashion styling

How Holiday Trends Are Driving a New Wave of Brand Revivals

19/12/2025

Gen Z is rewriting the rules of fashion: from cozy classics to ski-chic vibes, social...

Sustainable Italian Craft Reimagined: Inside Giulia Lin’s NIC Award–Winning HYPHEN Collection

Sustainable Italian Craft Reimagined: Inside Giulia Lin’s NIC Award–Winning HYPHEN Collection

19/12/2025

Giulia Lin, winner of the 2025 NIC Award in Tokyo, presents HYPHEN: a research-driven...

Dario Vitale Leaves Versace: What It Reveals About the Future of Luxury Fashion

Dario Vitale Leaves Versace: What It Reveals About the Future of Luxury Fashion

12/12/2025

Another designer exits the luxury roulette. Dario Vitale’s departure from Versace...

Jonathan Anderson Turns to Tarot: Is Esoteric Fashion a Mirror of Society?

Jonathan Anderson Turns to Tarot: Is Esoteric Fashion a Mirror of Society?

05/12/2025

A single Instagram Story of Jonathan Anderson consulting an elaborate tarot spread has...

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