BEAUTY

Why Did Dries Van Noten Decide to Focus Exclusively on Perfume?

Why Did Dries Van Noten Decide to Focus Exclusively on Perfume?

06/12/2024

After stepping down from fashion, the Belgian fashion designer has announced his decision...

Ever Wondered About the Emotional Power of an Olfactory Walk?

Ever Wondered About the Emotional Power of an Olfactory Walk?

29/11/2024

As we wandered the streets of Florence, we discovered the power of olfactory strolls,...

Masquerade, Make-up & Ensor: Exploring Beauty and Identity at MoMu

Masquerade, Make-up & Ensor: Exploring Beauty and Identity at MoMu

22/11/2024

This unique exhibition at MoMu in Antwerp blends art, fashion, and psychology to...

5 Gourmand Fragrances to Wear while Waiting for Xmas

5 Gourmand Fragrances to Wear while Waiting for Xmas

15/11/2024

Already decking the halls for the festive season? These gourmand fragrances will sweeten...

Best Gothic Fragrances to Embrace Your Dark Side

Best Gothic Fragrances to Embrace Your Dark Side

25/10/2024

From dark rose to smoky patchouli, these unisex perfumes are like magical potions. If...

From Niche Perfume to TikTok Hit. What’s the Backstory?

From Niche Perfume to TikTok Hit. What’s the Backstory?

20/09/2024

There’s no magic formula, but key moves and creators on social media can turn a niche...

Is Kaos Netflix Driving A New Wave of Myth-Inspired Perfumes?

Is Kaos Netflix Driving A New Wave of Myth-Inspired Perfumes?

13/09/2024

Greek Gods rule again. The series, starring Jeff Goldblum as Zeus, is turning ancient...

6 Brat and Demure-Coded Perfumes from Pitti Fragranze

6 Brat and Demure-Coded Perfumes from Pitti Fragranze

13/09/2024

Whether you’re eager to embrace the demure autumn or extremely nostalgic from your brat...

Do Gemstones Hold the Key to Perfumery’s Mystical Powers?

Do Gemstones Hold the Key to Perfumery’s Mystical Powers?

23/08/2024

Explore the transformative allure of semi-precious stones in niche fragrances. We met...

Why Are We All Obsessed with the Mermaid Make-up Trend?

Why Are We All Obsessed with the Mermaid Make-up Trend?

02/08/2024

From Taylor Swift’s trendsetting look to beauty brands like Chanel, this underwater...

10 Cool Brands You Can’t Miss at Pitti Fragranze 2024

10 Cool Brands You Can’t Miss at Pitti Fragranze 2024

12/07/2024

Expect everything from the fragrances of silence to scents Inspired by carpenters and...

The Story Behind LVERS: Pharrell’s Debut Fragrance

The Story Behind LVERS: Pharrell’s Debut Fragrance

28/06/2024

All the background on the first perfume released by Pharrell Williams, whose idea came...

Can a Perfume Be Copyrighted?

Can a Perfume Be Copyrighted?

21/06/2024

Is a fragrance a work of art or just a reproducible chemical formula? It’s not possible...

The Most Iconic Lipsticks of all Time

The Most Iconic Lipsticks of all Time

14/06/2024

A symbol of glamour on Marilyn, of feminism on the Suffragettes, of provocation on David...

Debunking Cellulite: The Beauty Industry’s Biggest Myth

Debunking Cellulite: The Beauty Industry’s Biggest Myth

31/05/2024

Uncover how the cosmetic industry invented the cellulite myth to sell products and...

9 Fearless Female Perfumers Changing the Game

9 Fearless Female Perfumers Changing the Game

24/05/2024

They use notes of liquor and Nutella, are inspired by art and literature, and know how to...

Will AI Drive the Beauty Business?

Will AI Drive the Beauty Business?

17/05/2024

The current trend of smart cosmetics is exciting the beauty world, providing more...

12 Iconic Perfume Bottles that Truly made History

12 Iconic Perfume Bottles that Truly made History

21/03/2024

Forget Wikipedia. Take a peek behind the scenes of iconic perfumes from the legendary...

The Most Incredible Perfume Trends You’ll Hear About

The Most Incredible Perfume Trends You’ll Hear About

21/03/2024

Venturing into the Milanese salon Esxence to discover the fragrances of tomorrow: the...

The Power of Perfume Branding: Building Identity through Smell

The Power of Perfume Branding: Building Identity through Smell

21/03/2024

Building an olfactory signature means creating a fragrance that reflects a brand identity...

Pharrell Williams: “My Genderless Beauty for Humans”

Pharrell Williams: “My Genderless Beauty for Humans”

16/02/2024

The musician and producer, creative director of Louis Vuitton Menswear, also took care of...

Marina Abramović Longevity Method is her Latest Provocation about Skincare

Marina Abramović Longevity Method is her Latest Provocation about Skincare

09/02/2024

The Serbian artist launches a beauty line with Austrian doctor Nonna Brenner, infused...

Get the Inside Scoop: Kendall Jenner’s Beauty Tips and Favourite Artist

Get the Inside Scoop: Kendall Jenner’s Beauty Tips and Favourite Artist

19/01/2024

The world’s best-paid supermodel is actually a clean-cut girl, but she does make a few...

The Favourite Perfumer of Celebrities, Now a Celebrity Himself

The Favourite Perfumer of Celebrities, Now a Celebrity Himself

22/12/2023

Discover Jerôme Epinette, the extraordinary alchemist who created fragrances for Harry...

Would you Wear Old Fragrances used by Noblewomen in the 16th Century?

Would you Wear Old Fragrances used by Noblewomen in the 16th Century?

01/12/2023

Three French perfumers attempted to recreate Acqua Arabesca, an it-perfume from...

Was Caterina De’ Medici the First Influencer in History?

Was Caterina De’ Medici the First Influencer in History?

24/11/2023

An eccentric queen of perfumes, fashion and cuisine but also a women’s empowerment...

Everything You Didn’t Know about Niche Perfumery Told by an Insider

Everything You Didn’t Know about Niche Perfumery Told by an Insider

10/11/2023

The world of perfumery is mysterious and seductive, but what is niche perfumery really...

Are GenZers into Artistic Fragrances?

Are GenZers into Artistic Fragrances?

22/09/2023

From immersive multisensory experiences to engaging Tiktok content, here is why the...

“You Smell Amazing. What is It?” – “A Tomato Fragrance”

“You Smell Amazing. What is It?” – “A Tomato Fragrance”

22/09/2023

Discover the latest fragrance trend: 3D perfumes with fresh ingredients from vegetable...

The Fascinating Reason Why Arabic Perfumes are so Special

The Fascinating Reason Why Arabic Perfumes are so Special

20/10/2023

A major exhibition at the Institut du Monde Arabe in Paris tells a lot about the...

Best TikTok Autumn 2023 Make-Up Trends you Can Actually DIY

Best TikTok Autumn 2023 Make-Up Trends you Can Actually DIY

13/10/2023

From Pumpkin Spice to Washed-denim, here’s a list of 5 unmissable TikTok trends taking...

Beauty Lifestyle

Perfumery fair as a neophyte: art talks at Pitti Fragranze

Perfumery fair as a neophyte: art talks at Pitti Fragranze

18/09/2023

Going to Pitti Fragranze is not just an event dedicated to the perfumery lovers:...

Slept-in Smoky Eye, the Grungy Look that We Need Now

Slept-in Smoky Eye, the Grungy Look that We Need Now

25/08/2023

The latest TikTok beauty obsession? It’s called ‘lazy makeup’, and it mimics the...

5 Things to Discover at Pitti Fragranze 2023

5 Things to Discover at Pitti Fragranze 2023

15/09/2023

The 21st Artistic and Niche Perfumery Fair kicks off at the Stazione Leopolda in...

Beauty Digital art

5 Rock ’n’ Roll Brands to Discover at Pitti Fragranze

5 Rock ’n’ Roll Brands to Discover at Pitti Fragranze

15/09/2023

The Pitti Fragranze 2023 event in Florence is just about to open. Here are 5 fragrance...

Wake up! It’s Latte Makeup time

Wake up! It’s Latte Makeup time

27/07/2023

Get ready for the Summer beauty breakfast with milky nails and hot chocolate lips, the...

Everything You Need To Know About the Next Pitti Fragranze

Everything You Need To Know About the Next Pitti Fragranze

19/07/2023

Join us at the Stazione Leopolda in Florence from September 15 to 17 for an exciting...

Schiaparelli and Blue Make-Up: a Captivating Story

Schiaparelli and Blue Make-Up: a Captivating Story

14/07/2023

Makeup artist Pat Mc Grath on how she created these striking Haute Couture looks that...

Florence, Perfume Capital Between Charm and Business

Florence, Perfume Capital Between Charm and Business

07/07/2023

Long before the #perfumetok trends, there was Officina Profumo Santa Maria Novella, that...

Who Wants to Discover the Secret Garden of Versailles?

Who Wants to Discover the Secret Garden of Versailles?

07/07/2023

The Jardin du Parfumeur, a garden where plants used for perfumery are grown, has opened...

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