BEAUTY

“You Smell Amazing. What is It?” – “A Tomato Fragrance”
“You Smell Amazing. What is It?” – “A Tomato Fragrance”
22/09/2023
Discover the latest fragrance trend: 3D perfumes with fresh ingredients from vegetable...
Beauty
Are GenZers into Artistic Fragrances?
Are GenZers into Artistic Fragrances?
22/09/2023
From immersive multisensory experiences to engaging Tiktok content, here is why the...
Beauty
5 Things to Discover at Pitti Fragranze 2023
5 Things to Discover at Pitti Fragranze 2023
15/09/2023
The 21st Artistic and Niche Perfumery Fair kicks off at the Stazione Leopolda in...
Beauty Digital art
5 Rock ’n’ Roll Brands to Discover at Pitti Fragranze
5 Rock ’n’ Roll Brands to Discover at Pitti Fragranze
15/09/2023
The Pitti Fragranze 2023 event in Florence is just about to open. Here are 5 fragrance...
Beauty
Perfumery fair as a neophyte: art talks at Pitti Fragranze 
Perfumery fair as a neophyte: art talks at Pitti Fragranze 
18/09/2023
Going to Pitti Fragranze is not just an event dedicated to the perfumery lovers:...
Beauty
Slept-in Smoky Eye, the Grungy Look that We Need Now
Slept-in Smoky Eye, the Grungy Look that We Need Now
25/08/2023
The latest TikTok beauty obsession? It’s called ‘lazy makeup’, and it mimics the...
Beauty
Wake up! It’s Latte Makeup time
Wake up! It’s Latte Makeup time
27/07/2023
Get ready for the Summer beauty breakfast with milky nails and hot chocolate lips, the...
Beauty
Everything You Need To Know About the Next Pitti Fragranze
Everything You Need To Know About the Next Pitti Fragranze
19/07/2023
Join us at the Stazione Leopolda in Florence from September 15 to 17 for an exciting...
Beauty
Schiaparelli and Blue Make-Up: a Captivating Story
Schiaparelli and Blue Make-Up: a Captivating Story
14/07/2023
Makeup artist Pat Mc Grath on how she created these striking Haute Couture looks that...
Beauty
Florence, Perfume Capital Between Charm and Business
Florence, Perfume Capital Between Charm and Business
07/07/2023
Long before the #perfumetok trends, there was Officina Profumo Santa Maria Novella, that...
Beauty
Who Wants to Discover the Secret Garden of Versailles?
Who Wants to Discover the Secret Garden of Versailles?
07/07/2023
The Jardin du Parfumeur, a garden where plants used for perfumery are grown, has opened...
Beauty
The World’s Most Imperial Perfume Bottle
The World’s Most Imperial Perfume Bottle
23/06/2023
It is Guerlain’s famous Bee Bottle, offered as a wedding gift to Empress Eugénie,...
Beauty
The Business of Smell
The Business of Smell
09/06/2023
Multisensory innovation. The fascinating olfactory art is an increasingly rich area of...
Beauty
Can you Imagine the Scent of the Court of Versailles? 
Can you Imagine the Scent of the Court of Versailles? 
02/06/2023
The film Jeanne Du Barry, which premiered at the Cannes Film Festival, uses candles to...
Beauty
Our New Beauty Crush? A Perfume That Smells Like Rain
Our New Beauty Crush? A Perfume That Smells Like Rain
26/05/2023
It is one of the most fascinating smells in our collective memory. And soon, there will...
Beauty
What if a Michelin-starred chef created a scented shower gel?
What if a Michelin-starred chef created a scented shower gel?
19/05/2023
Welcome to a sensory revolution! A menu with curry, lemongrass, figs and sesame cream...
Beauty
Make me up like in the Metaverse
Make me up like in the Metaverse
12/05/2023
A rapidly growing beauty trend inspired by Cyberpunk and Euphoria is filling our world...
Beauty Metaverse