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“You Smell Amazing. What is It?” – “A Tomato Fragrance”
Discover the latest fragrance trend: 3D perfumes with fresh ingredients from vegetable...
Are GenZers into Artistic Fragrances?
From immersive multisensory experiences to engaging Tiktok content, here is why the...
5 Things to Discover at Pitti Fragranze 2023
The 21st Artistic and Niche Perfumery Fair kicks off at the Stazione Leopolda in...
5 Rock ’n’ Roll Brands to Discover at Pitti Fragranze
The Pitti Fragranze 2023 event in Florence is just about to open. Here are 5 fragrance...
Perfumery fair as a neophyte: art talks at Pitti Fragranze
Going to Pitti Fragranze is not just an event dedicated to the perfumery lovers:...
Slept-in Smoky Eye, the Grungy Look that We Need Now
The latest TikTok beauty obsession? It’s called ‘lazy makeup’, and it mimics the...
Wake up! It’s Latte Makeup time
Get ready for the Summer beauty breakfast with milky nails and hot chocolate lips, the...
Everything You Need To Know About the Next Pitti Fragranze
Join us at the Stazione Leopolda in Florence from September 15 to 17 for an exciting...
Schiaparelli and Blue Make-Up: a Captivating Story
Makeup artist Pat Mc Grath on how she created these striking Haute Couture looks that...
Florence, Perfume Capital Between Charm and Business
Long before the #perfumetok trends, there was Officina Profumo Santa Maria Novella, that...
Who Wants to Discover the Secret Garden of Versailles?
The Jardin du Parfumeur, a garden where plants used for perfumery are grown, has opened...
The World’s Most Imperial Perfume Bottle
It is Guerlain’s famous Bee Bottle, offered as a wedding gift to Empress Eugénie,...
The Business of Smell
Multisensory innovation. The fascinating olfactory art is an increasingly rich area of...
Can you Imagine the Scent of the Court of Versailles?
The film Jeanne Du Barry, which premiered at the Cannes Film Festival, uses candles to...
Our New Beauty Crush? A Perfume That Smells Like Rain
It is one of the most fascinating smells in our collective memory. And soon, there will...
What if a Michelin-starred chef created a scented shower gel?
Welcome to a sensory revolution! A menu with curry, lemongrass, figs and sesame cream...
Make me up like in the Metaverse
A rapidly growing beauty trend inspired by Cyberpunk and Euphoria is filling our world...
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