A green colour that is not that green, and sneakers infested with chia plants. Bottega Veneta’s trademark colour and Loewe’s SS 2023 menswear collection seem a call of nature, but what are these brands’ commitments and strategies to the green economy and sustainability? By Giulia Piceni. Images by Francesco Agazio for I’M Firenze Digest.  Sustainability […]

Four days of intensive experimentation at school, a visual artist from New York supporting the students, and luxury materials supplied by one of the world’s most renowned Italian fashion brands.These are the three ingredients to the success of the project DIS-CYCLING • The seductive allure of creativity in sustainability, which brings together the mentorship of […]

The future of the fashion industry is in our hands: we, the fashion and design students of Istituto Marangoni, are the ones who can rethink the fashion system and improve production processes. Our generation should emphasise the importance of sustainability, working on how to infuse a sustainable mindset into established fashion brands. For this reason, […]

In the new Textile column, I’M Firenze Digest investigates the world of textiles applied to different areas of fashion, art, sustainability and technology, to underline the complex connections that exist between them.A leader in the Italian textile industry, Manteco is a three-generation business that has traced new ways for sustainable thinking. During a workshop held […]

The column Educating the Digital aims to connect students and the creative industry. Here, our readers can find interviews with tutors from Istituto Marangoni Firenze, active fashion and art professionals talking with students about their careers, their approaches to education, and the new challenges provided by digital innovation. Sarah Coleman, Mentor at Istituto Marangoni Firenze […]

As soon as we open Palorosa’s website, we immediately get the impression that we have entered a minimalist, delicate universe, with very clear images of flowers and distant landscapes creating a dreamy atmosphere. Attention to detail is everything. To continue its survey of innovative brands with a mindset toward sustainability, I’M Firenze Digest explores the […]

There must be a reason why human beings often need a disaster of huge proportions to come to their senses. For designer Sara Sandor it all stemmed from the 2013 collapse of Rana Plaza in Bangladesh. Thousands of kilometers from Hungary, where the creator of fashion brand Nanushka lives, but bordering a choice of truth, […]

Yes, the fashion industry has come up with another way to look sustainable: QR codes, the now common black and white puzzled squares that can be scanned with any smartphone camera and connect us to any virtual space. Ads use them to reach out to consumers. Now it is even called revolutionary, as fashion brands […]

In the beginning, fashion was a celebration of beauty. A coalition point between technical skill and immense artistic sensibility. A true artistic language. In this era of overconsumption, humanity has become detached from the original purpose of what ‘fashion’ was. It started to lose its meaning, as well as to decrease its value. As time […]

Sustainability is finally becoming a huge concern in arts, technologies and especially fashion, as everyone should be responsible for it. Future generations may be left with nothing as we are taking away normal human rights such as access to safe and clean water with our lifestyle. The hidden cost of fashion is an environmental crisis. […]

Elena Mazzi (1984, Reggio Emilia) is an Italian artist who focuses on the relationship between mankind and the environment, how human beings live and change their own habitat. She uses an anthropological method to conduct her research, personally visiting the places that interest her. At the end of the path, she creates works of art […]

Sustainability has been a current concern in arts, technologies, and fashion. The watchword seems to be ‘to defend’, but we and our students preferred to use the verb ‘to act’. Even defense can – sometimes – be seen as reaction. In this journal, however, we will try to use the “right word”, right from the […]