Explore the three-year Fashion Communication & Image course at Istituto Marangoni Firenze to develop creative and professional skills in fashion styling, visual research, editorial production, art direction, and multimedia communication for today’s global fashion industry.
The three-year Bachelor Degree Course mixes traditional media with digital tools. This course is the translation of fashion language into multimedia: students receive a 360-degree view of a certain aesthetic and narrative with graphic languages typical of the sector.
Upon completion of the Course, students are trained to be able to design and produce photo shoots (commercial and editorial), advertising campaigns, fashion films, fashion magazines starting from the conception of the creative idea to its realisation , and will thus be able to coordinate production teams.
During the academic path at Istituto Marangoni, the student experiences the production phases and a research methodology that he/she will later find in the working world. The research folder and the technical book can be considered as the real learning tools.Figures such as the Fashion Stylist, the Photographer, the Art Director, and the Fashion Editor are fashion professionals who, during their academic training, have learnt the taste and design narrative and visual languages of fashion brands and media.
Once in the working world, this experienced figure will then be able to market any campaign.
This professional figure is required to have an all-round preparation in the cultural field, and can therefore be defined as a ‘director of images’, working in the artistic direction of a fashion film rather than for a fashion show.
In Milan, students can explore an environment rich in professional opportunities. The city offers a vibrant styling scene, with numerous publishing houses, photographic studios and fashion casting for models.
Milan, along with cities such as London and New York, is a creative hub for photographers and fashion stylists, offering unique networking and working opportunities with Industry top brands even during the students’ academic experience.
LEARNING FOCUS
- Style analysis
- Image exploration
- Editorial design for magazines and media
- Fashion film production
- Creation of a personal portfolio (and website)
CAREER PATHS
- Fashion Stylist
- Digital Content Creator
- Fashion Writer
- Photographer
- Digital Graphic Designer
- Digital Art Designer
VALIDATIONS
AFAM / Bachelor’s degree (180 CFA equivalent to 180 ECTS credits) recognized by the Ministry of University and Research
DISCOVER THE COURSE
The three-year Bachelor Degree Course mixes traditional media with digital tools. This course is the translation of fashion language into multimedia: students receive a 360-degree view of a certain aesthetic and narrative with graphic languages typical of the sector.
Upon completion of the Course, students are trained to be able to design and produce photo shoots (commercial and editorial), advertising campaigns, fashion films, fashion magazines starting from the conception of the creative idea to its realisation , and will thus be able to coordinate production teams.
During the academic path at Istituto Marangoni, the student experiences the production phases and a research methodology that he/she will later find in the working world. The research folder and the technical book can be considered as the real learning tools.
VISUAL CULTURE AS A KEY FACTOR
Figures such as the Fashion Stylist, the Photographer, the Art Director, and the Fashion Editor are fashion professionals who, during their academic training, have learnt the taste and design narrative and visual languages of fashion brands and media.
Once in the working world, this experienced figure will then be able to market any campaign.
This professional figure is required to have an all-round preparation in the cultural field, and can therefore be defined as a ‘director of images’, working in the artistic direction of a fashion film rather than for a fashion show.
WHY FLORENCE?
Studying Fashion Styling & Creative Direction in Florence means absorbing the artistic and cultural side of the City as an added value for the creation of one’s own visual culture. The School provides students with the opportunity to carry out targeted projects with Luxury Companies, thus allowing them to gain a real insight into the world of work.
Students are constantly in dialogue with participants from other areas of study (especially students from Multimedia Art Course) for interdisciplinary projects in an international and multicultural environment.
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