Fashion Styling & Creative Direction

Study Fashion Styling & Creative Direction at Istituto Marangoni Firenze. This full-time undergraduate programme offers comprehensive knowledge of fashion styling, brand image, and the skills needed to succeed in this industry.

With a passion for style, and a creative mind full of visual ideas, participants learn how to communicate fashion through all the digital and physical channels currently used by the industry. They learn how to recognise, reinvent and define the style of a garment, a product or a brand through influential images.

With recognized top level education they are ready to begin their career as inspirational stylists, going on to use their talents in various areas of the fashion and creative industries including editorial features, advertising campaigns, brand image, fashion films and restyling proposals, in print and online magazines and social media, as well as in music videos, TV and movies.


  • Fashion styling and Creative Direction
  • Advertorial and editorial digital styling
  • Photographic composition
  • Moving image
  • Image development
  • Copywriting, PR and media planning
  • Fashion production management
  • Social media, blogging & commercial media presence
  • Dress and accessories heritage
  • Professional design portfolio
  • Research methodology


  • Fashion Stylist
  • Creative Director
  • Art director
  • Image consultant
  • Personal stylist
  • Trend Forecaster
  • Visual Merchandiser
  • Creative Consultant
  • Content Creator


Participants who successfully complete this three-year course will be awarded with a First Level Academic Diploma. Recognised by MUR (Italian Ministry of University and Research) as an academic diploma equivalent to a university undergraduate level degree, participants will obtain 180 CFA (crediti formativi accademici) equivalent to 180 ECTS credits.

*The pathways available in Milano and Firenze ‘Fashion Design & Accessories with Womenswear Pathway’, ‘Fashion Design & Accessories with Menswear Pathway’ are a specialisation of the main course recognised by MUR ‘Fashion Design & Accessories’. The final diploma awarded will state the main course title.


This full time course aims to form skilled stylists with the ability to create new narratives covering both creative and operational strategies in the fashion and luxury business. They will understand how to use media to create followers and highlight brand identity, as well as the relationship between creative and organisational areas of a brand, or company brief. They will learn also how to communicate fashion trends and products using paper or digital publications.

By understanding the role and responsibilities of the professional stylist participants learn how to pull together, organize and lead a team of experts to ensure that the direction of what is published in fashion magazines, appears online, or on the catwalk, communicates the right messages, at the right time, and to the right target audience.

From a solid base in styling, this course moves onto explore multiple areas of the fashion industry where management of the creative process is core practice. Participants are encouraged to develop their own ideas and experiment in producing a different variety of visual outcomes, such as fashion editorials, fashion films, brand image and restyling proposals, interactive and print advertising campaigns, and social media visual contents.

The course covers key skills in fashion copywriting, PR and media planning, fashion production management, business planning, time management, and advertising deadlines and budgets. Cultural studies in the history of art, design, dress and fashion culture provide the necessary skills to make a critical assessment. The analysis of style brings shape, reality, and energy into the visual space – the material ‘reality’ of image making.

Participants will also learn how to create an immediately identifiable and recognisable style in order to produce and develop live photo shoots, managing the team involved in the process of photography, image editing, set construction, still life and moving image, lighting, direction, and choices in make-up, hair and accessories. They are encouraged to decode stereotypes and to think about image positioning from a different perspective in order to discover their own unique personal style.

Once students have completed the course, they will have the opportunity to work within companies operating in the field of communication with a specific focus on the fashion environment. They will also be ready to pursue a career in publishing houses operating in the fields of design, luxury or fashion, as well as work free-lance, for example by opening their own agencies to respond to market needs.

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