By Muhammad Naufal Farras and Armando Aureliano Sauzullo. Cover image: photo by Muhammad Naufal Farras.
Among the many Italian cities with a vibrant fashion scene, Florence stands firm as a prime destination forsecond-hand fashion enthusiasts, catering to a wide variety of styles and different budgets.
According to a 2023 global survey conducted by Statista in the United Kingdom, United States and France, nearly 60% of consumers regularly prefer to buy second-hand clothing, with the number growing exponentially, particularly among teens and young adults.
The younger generation is becoming increasingly aware of the social and environmental impact of fast fashion. As a result, they are turning towards the environmental and ethical values of vintage fashion. The uniqueness that comes with owning a piece that is either not being produced anymore or is one-of-a-kind is also appealing to them.
Whether you’re looking to splurge on an iconic vintage piece and make it your new personality, or you just want to browse for something cute to wear on your day off, here are the top 5 stores you absolutely need to hit on your hunt for that one perfect piece.
Iconic vintage store in Florence: Desii Vintage
Desii Vintage caters to anyone who appreciates a unique blend of vintage fashion and contemporary style. Here, you can find a carefully curated selection of on-trend pieces. Every item in this store is a testament to a bygone era yet reimagined for modern fashion. You’ll find not only clothing but also a treasure trove of shoes and accessories that can enhance and elevate your personal style.
Where: Via dei Conti, 17, Florence.
Why Humana Vintage Firenze is a wheel of fortune
Humana Vintage is part of an established European network of retail stores that encourages circular and sustainable fashion at reasonable prices. The store offers a thoughtfully curated and wide range of fashion styles, so you can easily find something cool to add to your wardrobe. Additionally, Humana Vintage periodically hosts enticing sale events where the entire store transforms into a haven of flat-rate finds, allowing shoppers to discover unique fashion pieces without breaking the bank. It’s an opportunity you don’t want to miss!
Where: Via delle Belle Donne, 4/6R, Florence.
Melrose Vintage Ginori in Florence is a milestone in town
Melrose Vintage opened its doors in 1987 and has since become a staple vintage store in Florence. For over three decades, it has functioned as a temporal portal, transporting shoppers on a captivating journey through ever-evolving styles. Whether you are looking for saddle shoes from the rockin’ 50s or combat boots from the grunge-inspired 90s, Melrose Vintage provides the perfect fashion pieces to help you create your style with a touch of glam. Yessss!
Where: Via de’ Ginori, 18r, Florence.
Fourth iconic second hand shop in Florence is Clochard Vintage, an organized chaos
Located in the bustling heart of Florence, this thrift store is known for its “organized chaos” and offers a captivating experience for fashion lovers. Here, you can find thoughtfully selected pieces from past eras, and you can have fun exploring different styles and years. From the timeless allure of vintage Levi’s to the whimsical charm of felt hats, this Clochard Vintage store offers a captivating experience for vintage enthusiasts. Although the store mainly focuses on men’s fashion, it occasionally features a delightful selection of women’s clothing as well, ensuring there’s something special waiting to be discovered by the keen-eyed shopper.
Where: Via dei Conti, 16r, Florence.
La Noia Vintage is the place for curious shoppers
La Noia Vintage is a hidden gem that has gained a loyal following due to its captivating selection of vintage designer clothing and accessories. Despite its name translating to boredom in English, La Noia Vintage boasts a curated vintage collection that you cannot find anywhere else. Curious vintage shoppers will be captivated by a delightful range of styles and eras, ensuring there is something special waiting to be discovered by each of them. Whether you gravitate towards bygone eras or the bold statements of more recent daces, La Noia Vintage promises a captivating treasure hunt through its selection of clothing.
Where: Via Guelfa, 19/R, Florence.
