#OutfitOfTheDay: the Revenge of Maximalists

In today’s endless sea of beige, we celebrate rebels and people who walk into a room with the intent to make an impression. As for us, less is bored. Here’s our #ootd


14/06/2024

By Armando Sauzullo. Photographs by Asia Niero.

It’s loud, it’s proud, and it’s here to stay. For us, less is bore, so our #outfitoftheday is a maximalist fashion style. After the wave of less is more, essentiality, and simple and plain pieces, it’s time to express freedom, creativity, and, why not, to stand out. We believe in maximalist #ootd.

Outfit of the day we love: from customisation to statement pieces

Curious to know more about our #outfitoftheday inspo? Whether you’re diving headfirst into the world of maximalism, customising each item in your closet with paint, pins, or patches, or you’re just dipping your toes in the movement with a few standout accessories and pops of colour to brighten your day (a fun graphic t-shirt, a colourful bag), a maximalist mindset is a bold statement against the tide of minimalism that has dominated for so long.

Is Marangoni Firenze leading the maximalist fashion movement? Oh, yes!

Marangoni Florence is at the forefront of the maximalist fashion movement, as seen in the vibrant looks accompanying this article. The students’ creations and styling choices redefine the idea of #outfitoftheday with explosive volumes, layered iconography, and eye-catching colours.

Celebrating individuality in a sea of beige

In today’s world of endless beige, where minimalism often means dull, uninspired sameness, we applaud those who dare to be different. With this #outfitoftheday, we celebrate the rebels who refuse to blend in, those who assert their presence with their bold fashion choices. These are the people who walk into a room with the intention of making an impression, to show up and show off.

Gen Z: the torchbearers of maximalism upgrade outfit of the day’s grade

The younger generations have taken the lead in this movement, and it’s clear to see why. The fashion sense of the 90s and early 2000s, with its playful mix of patterns, fabrics, and layers, has become a source of inspiration for today’s fashion-forward youth. Gen Z, unlike any previous generation, is not afraid to mix and match, to play with proportions, or to dress up in ways that make every day feel like a celebration. The concept of maximalism is not just about clothing; it’s a deeply inspired mindset. It is about decorating your life with things that bring you joy, tell a story, and reflect your personality.

#ootd: Maximalist Decor

Our maximalist #outfitoftheday is about surrounding yourself with things that spark joy, whether it’s a gallery wall of eclectic art, a sofa covered in vibrant throw pillows, or a fun little bag that makes you smile. In a maximalist world, more is more, and there really is no such thing as too much.

A reaction to minimalism: the rise of maximalism

For many, maximalism is a radical reaction to the starkness of minimalism. This trend has become popular in recent years on runways, with the concept of quiet luxury having a star moment during quarantine and for a couple of years after that. Minimalism, with its clean lines and polished look, still has a time and place, but it can come across as cold and impersonal. On the other hand, maximalism is warm and welcoming. It’s a celebration of individuality and creativity, a way to express your unique style and personality in every aspect of your life. The movement has undeniable psychological benefits.

Psychological benefits of maximalism

There’s a natural joy that comes from being surrounded by the colours and patterns that you love. Research has shown that bright colours can boost your mood and increase your energy levels, while patterns and textures can stimulate your mind and spark creativity. In a world that often feels stressful and overwhelming, creating a vibrant and lively space can be a powerful way to practice self-care.

The art of curating chaos: our outfit of the day mantra

Although some may think otherwise, maximalism isn’t just about throwing anything together and hoping for the best. A truly seasoned maximalist develops a keen eye, a complex sense of balance that is lost on the average onlooker. Regarding our #outfitoftheday, each detail is curated and intentional, and it takes true inspiration to successfully collage and combine all these different elements in order to tell a well-rounded story.

Maximalism on the runways: a return to fun and creativity

In the latest fashion shows, although maximalism was never completely absent, with houses like Vivienne Westwood, Balenciaga or The Attico keeping the heart of the movement pumping, we are seeing a true one-eighty in sensibility. We are coming out of the bleakness of the past couple of years in favour of colour and texture, with no detail too small to be overlooked. From oversized floral prints and bold graphic patterns to luxurious fabrics and intricate embellishments, designers are having fun again, and we are so here for it!

Maximalism as a way of life

In a world that’s often too serious and subdued, maximalism is a breath of fresh air. It’s a reminder that life is too short to blend in, that it’s okay to be bold and vibrant and unapologetically yourself. So whether you’re a seasoned maximalist or just starting to explore this exciting aesthetic by adding small, exuberant details to your outfits, embrace the chaos and let your creativity run wild. Because in the end, more really is more, and there really is no such thing as having too much fun.

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