By Silvia Manzoni. Cover image: Photo by Francesco Pierantoni.
Gone is the era of anti-ageing cosmetics. We have entered the era of longevity. This is Marina Abramović Longevity Method’s core. People want to live longer, live better, and look better globally. Even Marina Abramović, one of the most highly acclaimed and radical contemporary artists, is telling us this. No one would have expected that the 77-year-old queen of militant live performance art would launch a range of beauty products based on the principles of Dr. Nonna Brenner’s holistic medicine. With her, Marina has formulated treatments for a skincare and food supplement brand that will soon be available for pre-sale, starting with 2,000 products.
What is Marina Abramović Longevity Method? A magic blend of ingredients in the formula
What makes this range so unique? Well, it’s unlike any other because of its founder’s profile and the Austrian specialist who inspired it. Abramović reportedly got cured of Lyme disease at Nonna Brenner’s clinic on the shores of Lake Fuschlsee in the Austrian Alps, using a method that is now abandoned, i.e. leeches. But don’t worry, none of this is in the skincare range, which instead uses enzymes from fermented white bread, white wine, essential oils and vitamin C among its ingredients.
How do we achieve the goal of longevity?
The products use a “classic” formulation, but the recommendations that come with the lotion and drops to achieve longevity are much less conventional. The instructions suggest spending hours opening and closing a door as a meditative practice, taking a bath in vinegar and salt for purification, or walking backwards while observing oneself in the mirror for a change of perspective. Although these tips may sound strange, they are essential components of a wellness programme that works on physical, emotional and psychological levels.
Why Marina Abramović Longevity Method “transcends superficiality”
Introducing the principles on the brand’s website, Marina Abramović has created a philosophical manifesto calling for a simpler lifestyle to avoid being “consumed by consumerism,” to live in the present, and to rediscover ancient rituals. “Often beauty focuses only on appearances,” the artist explains on her brand’s website, “the Marina Abramović Longevity Method transcends superficiality, emphasising the interdependence of inner well-being and external beauty”.
Which products and rituals of Marina Abramovic Longevity skincare line are a must try-out
The range consists of four products, all made in Switzerland. The complete kit costs £459, and has the added value of Marina and Dr. Brenner’s fingerprints being reproduced on the packaging. The products include a facial lotion and three different types of edible drops that work on energy (with grape and cranberry derivatives), immunity (with garlic, honey and lemon extracts) and allergic reactions (with liquorice), respectively. Some sites speculate that a new Abramovic artistic provocation is behind this new skincare line, but nobody knows for sure. So, if you’re interested in trying out this new approach, you can start by taking some painless, affordable steps such as using the door, vinegar, or walking backwards.
