By Giulia Piceni. Cover image: anGostura Jewels.
Talking about trends might feel pointless in this post-micro-trend era, but one shift is impossible to ignore: wardrobes have gone eerily quiet. Fashion is slipping into normcore anonymity, overwhelmed by a sea of plain black and minimalist styles. The only escape hatch? Jewellery. Along with bags, it’s the last frontier of maximalism, set to get even bolder, more flamboyant, and utterly extravagant in the months ahead (as if it hadn’t already).
The sombre tones dominating fashion aren’t going anywhere—blame it on the turbulent times we’re navigating—but statement jewellery is the perfect remedy. Whether you want to channel a nomadic princess, a cyborg mermaid, a rave goddess, or the ultimate gallery girl, the maxx jewellery trend is your creative playground. Get ready to step into your Elsa Peretti era and let your accessories shine.
Jewellery trends 2025: five amazing brand you wont miss
1. anGostura: Urban Tribal Jewellery with a Bitter Twist
Recently seen adorning the hands of Italian-Brazilian singer Gaia at the Sanremo festival, anGostura jewels evoke a striking sense of urban tribalism. But isn’t angostura something you drink? Indeed, the inspiration behind the brand’s ethos draws from the aromatic bitters that enhance our cocktails.
Originally developed by a Prussian military physician for medicinal purposes, these bitters gained worldwide fame thanks to sailors who set sail from the city of Angostura, relying on them as a cure-all for various ailments. In a similar vein, anGostura jewellery is crafted to serve as a talisman—an amulet designed to accompany its wearer through life’s greatest adventures, embracing the necessary bitterness that makes all flavours richer.
Made from brass and plated with 925 silver, 9kt gold, and 18kt gold, anGostura is the brainchild of Roman designer Giulia Tavani. At the heart of her vision is a departure from viewing jewellery as mere decoration, glittering and flawless, to embrace the raw, the unpolished, and the unfinished. Each piece carries the aura of an ancient relic as if it once belonged to a forgotten deity, while effortlessly blending into the modern urban landscape. It definitely has the Michelle Lamy seal of approval!
2. Gerd Rothmann: The Body Is a Jewel Itself
Many claim that diamonds are forever, but silver is no less enduring. Fashion influencer Laravioletta and her boyfriend celebrated their fifth anniversary with a bespoke silver bangle engraved with his fingerprints as he held her wrist. May this type of love find us all!
The mind behind this piece is Gerd Rothmann. More than just a jewellery designer, Rothmann is a visionary artist and a master gold- and silversmith. Active since the 1960s, he has built a career centred on an intimate connection to the human body, often crafting pieces that carry deeply personal meanings. His early work was groundbreaking, incorporating unconventional materials like plastic, and his creations frequently reflect personal or family bonds.
Today, his artistry is celebrated worldwide, with his work displayed in prestigious institutions such as the Victoria & Albert Museum in London, the Museum of Modern Art in New York, and the National Museum of Modern Art in Tokyo. One of his most iconic pieces is the Golden Nose, which is housed in Munich’s Neue Sammlung.
3. The Perfect Mermaid Embellishments: Naula Studio
Summer is approaching, and if you want to look like a shining mermaid while basking in the sun, Naula Studio has the perfect options for you. These pieces are not just jewellery; they are artefacts that seamlessly transition from the depths of the ocean to sparkling under the night sky. Whether you’re diving into the unknown or dancing until dawn, Naula’s creations are made to be worn every day, infused with a sense of mystery and adventure.
The creative mind behind the brand is Loan Favan, a jewellery designer and artist whose journey began at the renowned Design Academy of Eindhoven. After collaborating on numerous projects, she took the leap and founded her own brand, bringing her unique vision to life. Originally from New Caledonia, Loan infuses her designs with the spirit of her homeland, drawing inspiration from Pacific traditions and heritage.
Her work goes beyond conventional jewellery, resulting in intricate, talismanic pieces that feel almost otherworldly. As an independent artist, she intertwines storytelling and craftsmanship, creating both bold statement pieces and everyday wearables, each imbued with the energy and mythology of her island roots.
4. Berlin Techno Lover? Blackhead Studio is Definitely For You!
Founded in 2012 in the heart of Shanghai, Blackhead Studio is a brand deeply rooted in youth culture, pushing the boundaries of self-expression through jewellery. With a rebellious spirit and a keen eye for the unconventional, Blackhead’s designs range from sleek body jewellery to bold statement pieces, redefining how accessories interact with the human form.
Among their most daring creations are jawline jewellery pieces designed to be worn on the masseter, offering an audacious touch for those gearing up for a weekend rave or looking to add an avant-garde twist to their look. Their collection also features an array of ear cuffs that challenge traditional structures, extending beyond the ear’s natural shape and creating the illusion of multiple piercings without the commitment. With Blackhead Studio, making a statement isn’t just an option: it’s inevitable.
5. When in Need, Thrift It!
Whether you’re searching for authentic pieces or simply hoping to save some money, second-hand shopping has become a go-to strategy for many fashion enthusiasts. Platforms like Vinted, Etsy, and Vestiaire Collective offer a vast array of options, allowing you to experiment with different styles and discover hidden gems that add character to your wardrobe.
The thrill of the hunt—spending hours scrolling through listings, comparing details, and envisioning how each piece could fit into your aesthetic—can feel like a sport in itself. But nothing is more rewarding than finally getting your hands on a one-of-a-kind find, a piece with history and personality that no one else owns!
