
by Camilla Sarra. Cover image courtesy of Sara Innocenti.
Florence is a city rich in history, art and culture. Still, beyond its well-known monuments, there are hidden gems that might appeal to Gen Z, who seek unique, Instagrammable experiences off the beaten path. From the secrets of the Ponte Vecchio to the most authentic artisan stores, as well as street art and local idioms, there is an essential guide to really discover and understand the Tuscan capital.
A Guide to Florence for True Florentines, written by Sara Innocenti (@sarasflorence) explores the neighbourhoods, intriguing history, and experiences to be had throughout the city. It highlights works of art to admire, traditional festivals, hidden artisan workshops and many unusual itineraries, including those in search of famous love stories or in the footsteps of the great figures who shaped the city’s history. She names herself as the Inflorencer.
Here are Sara Innocenti’s 5 top secret places to discover in Florence
1. The Secret Terrace, a Hidden Place with Breathtaking Views
The Secret Terrace, located in Borgo San Jacopo is one of the most fascinating and hidden places in Florence. It’s ideal for Gen Z looking for unique and Instagrammable experiences away from the tourist crowd. Located in the heart of the San Niccolò district, which is known for its authenticity and vibrant atmosphere, the terrace provides stunning views of the city, especially of the Ponte Vecchio. This terrace is adjacent to Hotel Lungarno in Borgo San Jacopo, one of the most charming and picturesque streets along the Arno River. The area is known for its artisan stores, small art galleries and restaurants that serve typical dishes in a much quieter atmosphere than the busier tourist spots in the city centre. While the terrace is next to the hotel, a section of it is free and open to the public. From this vantage point, you can admire an unusual perspective of the Ponte Vecchio, making it an ideal location for capturing memorable photos while escaping the usual crowded viewpoints of the iconic Florentine bridge.
2. The Legend of the Lovers: Dante and Beatrice’s Timeless Connections
The Church of Santa Margherita de’ Cerchi, also known as the Church of Dante and Beatrice, is a fascinating destination for those who appreciate literature and the connections between Florence and medieval culture. It also offers a ‘secret’ and intriguing side that appeals to Gen Z in search of authentic and unusual experiences.
The church is famous for being the site where Dante Alighieri, the author of The Divine Comedy, is said to have experienced one of the most iconic moments of his life. At the age of 9, he met Beatrice Portinari here for the first time, who would later become his muse. Beatrice is believed to be buried just inside this sacred place, and when you enter, you can see her tombstone on the left.

What draws many young people is the red basket located above Beatrice’s tomb. This basket is considered to be a symbol of protection for lovers, and many people leave requests and love letters inside it. However, be cautious—it’s said that reading other requests can bring bad luck!
3. Photo-Automatic Booths: Vintage Vibes for the Modern Gen Z

Gen Z is keeping up with technology but also showing an increasing interest in returning to the basics, discovering the past, and sometimes disconnecting from the digital world. That’s why photo-automatic booths have become super popular in Florence. While there aren’t many, some options offer a unique vintage style that is perfect for capturing memories. My favourite is located at the corner of Via de’ Serragli and Via Santa Monica. For just 4€, you can take a series of four black-and-white shots or even just photograph the booth itself for a beautifully aesthetic picture. Another vibrant and colourful photo booth is situated inside The Social Hub, providing yet another great option for photo enthusiasts.
4. Oblate Library: A Historical Haven with a Modern Twist
Another perfect place for Gen Z is definitely the Oblate Library. It’s not just a place to meet up and study; you can also take a coffee break on the panoramic terrace and enjoy stunning views of the Duomo. The Library is housed in an old convent that was established in the 1380s by Folco Portinari, the father of Dante’s muse, Beatrice Portinari. Originally, this location served as one of the very first hospitals in Florence, where the nurses—who were all women, were known as oblates. The term ‘oblate’ comes from Latin and means “she who offered herself,” which inspired the name Convento delle Oblate. The blend of historic architecture and a modern atmosphere makes it an ideal environment for studying, reading, or simply relaxing.

5. Rose Garden, a Secret Escape with Stunning Panoramas
There is no shortage of gardens in Florence, but I highly recommend the Rose Garden, located beneath the Basilica of San Miniato al Monte. This spot is perfect for Gen Z, who often seek unconventional and highly Instagrammable places. The garden offers a panoramic view of the city, similar to the more popular Piazzale Michelangelo but definitely less crowded, making it ideal for taking breathtaking photos.
The best time to visit the Rose Garden is in May when the roses are in full bloom. However, it also has a unique charm in winter. Inside the garden, you can find modern sculptures by Folon, which blend harmoniously with the natural surroundings. One notable piece is The Suitcase, which frames the panoramic view of Florence’s skyline.