
By Alice Warre, Kiana Gil, Natalia Slavnaia, Buse Altinel, Yanula Avila, Amanda Louzano, Luisa Rebelatto, Samuel Arias.
It’s that time of the year again when Christmas is just around the corner. Shops have adorned their windows with glistening displays, and brands are showcasing an array of advertisements online to celebrate the season. it’s time to take a look at the best xmas campaigns.
If you’re on the lookout for inspiration to get into the Christmas spirit (even while comfortably lounging in pyjamas on the couch), here’s a roundup of festive campaigns that will instantly give you that cosy feeling. We’ve curated a selection of our best Xmas campaigns, spanning from fashion to food, each with its own distinctive message that captures the essence of the holiday season.
Ready to get inspired and feel the holiday cheer?
WISHING YOU A SKIMS CHRISTMAS
Modern pin-ups with a retro vintage vibe. Following the launch of a partnership with Swarovski, Skims’ enchanting Christmas campaign transports us to the picturesque slopes, capturing Kim Kardashian through the lens of the esteemed photographer Nadia Lee Cohen.



The campaign is designed to evoke the timeless charm of a vintage alpine escape, reminiscent of classic holiday posters that once adorned the walls of cosy chalets. With its retro aesthetic and nostalgic ambience, it effortlessly channels the spirit of the festive season. And we’re all set to strike a pose like Kim for the perfect selfie!
JACQUEMUS 2023 HOLIDAY CAMPAIGN: GUIRLANDE
As the holiday season draws near, Jacquemus 2023 Xmas campaign “Guirlande” unfolds as a captivating spectacle of elegance and joy within the fashion realm. The brand presents a collection that seamlessly blends festivity and undeniable chicness.
Synonymous with warmth and celebration, Jacquemus holiday campaign perfectly mixes feminine style with the spirit of the season, showcasing an array of cosy oversized knit sweaters, elegant dresses and chic outerwear featuring materials that harmonise flawlessly with the essence of the season, mixing comfort and style.



Jacquemus “Guirlande” encapsulates the essence of the season, striking a harmonious balance between style and festivity. With Kendall Jenner as its muse, the campaign transforms winter fashion into a celebration.
XMAS CAMPAIGNS CLAIM FOR FLANNELS – WE ARE THE PARTY
Arguably, one of the most unconventional Xmas campaigns from this year is Flannels’ We Are The Party, which stands out as a distinctive and refreshing departure from traditional holiday themes. Rather than exclusively fixating on Christmas, this campaign takes a broader approach by focusing on the entire holiday season and the festive celebrations that come with it.
Steering away from the conventional, the spotlight shifts from Christmas-specific elements to the vibrant ambience of holiday gatherings.
In the video, viewers are immersed in the ultimate house party experience, emphasising bold self-expression and dynamic fashion choices, all while embracing the concept of ‘New Luxury.’ From eye-catching suits to disco-ready shoes, Flannels encourages a playful and unexpected take on party wear.


This narrative-driven approach transforms Flannels into more than a clothing destination; it becomes a space where fashion is an immersive and cheerful experience.
We Are The Party strategically captures the essence of boldness, creativity, and the lively spirit of celebration, offering a distinct and memorable take on fashion for festive gatherings. And we all wish to be part of that atmosphere!
COCA COLA XMAS CAMPAIGNS, The World Needs More Santas
And here it is, as always. What would Christmas be without a Coca-Cola campaign?
Every year, when December starts, Coca-Cola lights up Brazil with its Christmas truck tours, spreading joy and increasing its brand awareness while staying consistent with the company’s strategies and always sending a message. This event unfolds across various cities in Brazil, and everyone is invited to participate in the Christmas enchantment with illuminated trucks and, of course, Santa Claus himself.
The parade winds through all the neighbourhoods, from the richest to the poorest, ensuring that everyone can feel the Christmas spirit.
The theme for 2023 Xmas campaign is “Anyone can be Santa”, emphasising that by supporting and having empathy for one another, we all have the power to unleash all of us can unleash our “inner-Santa” spirit and spread the true meaning of Christmas: generosity and goodwill. After all, “The world needs more Santas”.
COACHTOPIA: Have a Wasty Holiday!
Coachtopia, the sub-brand under Coach, is on a mission to embrace a circular fashion future, taking a stand against overconsumption, particularly during the holiday season. In their latest campaign, ‘A Wasty Holiday,’ the brand collaborates with Lola Tung, featuring a whimsical creature named Wasty that transforms waste into Coachtopia products. The campaign showcases a lineup of Coachtopia products crafted from recyclable materials, with everything from leather to knitwear sourced from repurposed leftovers from the previous season’s production.



Coachtopia is redefining sustainable fashion and making a bold statement against wasteful practices this holiday season.
WHAT ABOUT XMAS CAMPAIGN A Magical Christmas by Lidl Ireland?
Lidl’s advertising campaign centres on the compelling art of storytelling, weaving a narrative that resonates deeply with emotions. The Xmas campaign skilfully captures attention by highlighting cherished values such as family bonds, togetherness during the festive season, the enchanting miracles that unfold at Christmas, and the enduring spirit of kindness and friendship.
In a call to action, Lidl encourages customers to contribute to the heartwarming initiative by dropping off new and unopened toys and games at their local store. These donations, which can range from popular games to stocking fillers, will be gifted to underprivileged children living in the local community, helping to spread joy and warmth during the festive season.