ONE YEAR Archives | Istituto Marangoni Firenze

Product Management for Fragrances and Cosmetics

The Product Management for Fragrances and Cosmetics programme at Istituto Marangoni Firenze is the perfect choice for you if you are looking to excel in the beauty industry. The programme emphasises practical strategies and hands-on experience, equipping you with the skills necessary to thrive as a cosmetic product manager.

Undergraduate courses

This programme covers the techniques, organization and economics behind the production of fragrances and cosmetics, teaching how to manage business issues while responding to market changes and product innovation, and the latest industry trends.

Participants will discover the best strategies to optimize production, marketing, distribution and manufacturing in luxury fragrance and beauty brands and are introduced to key financial performance indicators.

They will face every aspect from research & development to communication in launching new perfumes or beauty axes, analyzing different market segments and delving into state-of-the-art techniques for product presentation, marketing, distribution, retail & web communication and olfactory marketing.

Programme Specification Download the Information booklet here

LEARNING FOCUS

The history of perfume and cosmetics, vision, evolution and trends
Market composition and segmentation
Fragrance and Cosmetic business and product management foundations
Go-to-market – launching new products
Key aspects of buying, merchandising and visual display
Communication and product management Strategies

CAREER PATHS

Product Managers
Brand managers
Key Account Managers
Retail Beauty Managers

DISCOVER THE COURSE

The course will provide an overview on perfumery foundations, ingredients and composition processes and techniques with dedicated laboratory activities for olfactory experiences. Participants get to understand how ingredients are processed into a final product by observing every step from pre-production to post-production processes, such as merchandising and packaging.

Additional topics cover product development and management processes – i.e. retail strategies and distribution – including target audience analysis and the importance of price brackets on sales performance. Focus areas involve the power of communication, brand seduction and the ability to build desire in perfumery and cosmetic products with an eye to brand storytelling, digital PR, and concerning media Below The Line (BTL)/Above the line (ATL).

Essential digital marketing channels will also be covered, giving participants the best tools to communicate powerful, emotional messages that get to the heart of consumers.

To complete the programme, participants will gain a comprehensive insight into the history of perfume and cosmetics, as well as its evolution and recent trends; they will have the opportunity to learn about the key product management and go-to-market aspects and unique features of this segment with an eye to PR, promotion and storytelling techniques.

Expert managers will present successful cases to help ignite creative ideas and insights.

Are you interested in one of the courses?

BOOKING ORIENTATION

You might be interested in…

Fashion Design Intensive

Take a Fashion Design Intensive course at Istituto Marangoni Firenze. This programme covers fashion theory and design for participants with little or no prior experience in a short amount of time. Learn about apparel, accessories, and materials, and advance from basic techniques to specialised topics related to garment manufacturing.

Undergraduate courses

Working on a limited time frame, this intensive fashion course provides the key technical and theoretical concepts related to fashion design and the fashion industry, looking at womenswear, menswear and accessories design, as well as an introduction to the study of materials and fabrics, and research applied to the individual design process. From freehand drawing techniques and the basics of clothing manufacture, participants quickly progress onto more technical aspects of fashion design such as fabric analysis, garment structure, and an introduction to manufacturing and production.

Programme specifications Download the Information booklet here

LEARNING FOCUS

Fashion illustration and collection design
Cut and construction
Fabric knowledge
Communication skills
Trends in the fashion industry
Collection and brand analysis
Research approaches
Design portfolio presentation

CAREER PATHS

Fashion designer
Textile designer
Fashion illustrator
Fashion colourist
Pattern maker
Fashion consultant

DISCOVER THE COURSE

Participants learn how to analyse design and style in order to successfully and autonomously carry out individual creative research, key to developing innovative proposals, as well as managing the influences and needs of the market, or requests from a client brief or brand image.

Today’s fashion designers are also researchers of creativity, constantly seeking inspiration for new design ideas. Alongside illustration skills participants study new trends, and research and analyse the contemporary fashion business while reflecting on personal experience, culture, art and design as sources of inspiration.

Participants of the Fashion Design Intensive Course are encouraged to develop their own individual ‘visual language’, expressing their style through professional presentation methods and via a final portfolio of designs, incorporating basic graphic design techniques in visual communication fundamental in today’s fashion and luxury markets.

The main notions of market research supports the creation of original ideas in different contexts and cultures, while trend analysis and forecasting skills show how to stay ahead of new movements and influences in fashion. With key fashion design skills participants are ready to move forward in the fashion design and luxury industries.

Are you interested in one of the courses?

BOOKING ORIENTATION

You might be interested in…

Fashion Business & Digital Marketing Intensive

Take a Fashion Business & Digital Marketing Intensive course at Istituto Marangoni Firenze. This programme blends theory and practice to provide a thorough knowledge of fashion business and digital marketing, meeting the needs of participants with limited time or little or no prior experience.

Undergraduate courses

Management, social media, content management, brand storytelling, merchandising and buying are just some of the key skills of the successful business and digital marketing manager. They define the digital marketing plan for fashion and luxury companies, create communication and omni-channel strategies, and put them into action. For those with limited time available, the Fashion Business & Digital Marketing course provides the technical and theoretical concepts related to digital marketing for fashion.

Participants discover how companies determine the best strategies to optimise economic, production, distribution and digital aspects of the brand, and are introduced to the main indicators for measuring financial performance. They investigate the development of a collection and become familiar with some of the key sales channels for brand positioning through the study of high-profile fashion products and companies. Taking a fashion collection or luxury product from the design studio through to omni-channel distribution is a complex operation working in collaboration with design, production and sales teams.

Programme specifications Download the Information booklet here

LEARNING FOCUS

Marketing communication channels
Digital marketing & new media
Principles of business and management in fashion
Fashion PR, promotion and brand storytelling
Key aspects of fashion buying, merchandising and visual display

CAREER OPPORTUNITIES

Fashion marketing manager
Social media manager
Fashion merchandiser
Fashion communication manager
Fashion omni-channel manager

DISCOVER THE COURSE

This fashion course covers the main processes in collection and retail distribution, including a study of the target audience, and the importance of price brackets on sales performance. The power of communication, the seduction of the brand and the creation of ‘aspirational desire’ in fashion products are also investigated in relation to brand storytelling, digital PR and visual display in both traditional and online media.

The course looks at the key digital marketing channels giving participants the bespoke tools to communicate an authentic, aspirational and emotional message, aimed at sustaining and consolidating brand image. The course also touches on new attitudes evolving today in the fashion and luxury industries, including sustainable fashion marketing, interactive customer experience and the role of technologies as artificial intelligence and virtual reality on the consumer journey.

At the end of the course participants are able to apply the theoretical knowledge and skills acquired in business and fashion management to enhancing their own digital marketing agenda.

Are you interested in one of the courses?

BOOKING ORIENTATION

You might be interested in…

Shoes And Accessories Design Intensive

Join the Shoes And Accessories Design Intensive programme at Istituto Marangoni Firenze. This course delves into innovation, style and quality and how they influence the global fashion market. You will explore creative research techniques for luxury design, experiment with modern fashion, and tackle emerging trends and issues like sustainability and innovative materials.

Undergraduate courses

The Shoes and Accessories Design course provides participants with a stimulating learning environment in which innovation, excellence and originality are investigated and developed through both theoretical and practical lessons, with the help of a faculty made of field-related professionals and many practitioners operating in the territory. The course explores creative research techniques in order to contextualize design ideas for development of the finished product, designing for the luxury market as well as experimenting with contemporary fashion and new attitudes emerging in the industry today, such as sustainability and innovative materials.

Programme specifications Download the Information booklet here

LEARNING FOCUS

Design and the study of materials
Shoe design illustration
Visual communication & professional presentation skills
Fashion footwear heritage, culture and trends
History of luxury accessories & brand heritage
Shoe collection design
Creative research methods

CAREER PATHS

Shoe designer
Accessories designer
Accessories pattern maker
Sample maker
Fashion illustrator

DISCOVER THE COURSE

Meeting the needs of those with limited time available, this intensive one-year course provides the technical and theoretical concepts linked to the design of accessories and shoes and their production techniques, cultivating a new generation of accessories and footwear artisans, all set in the birthplace of Italian leather goods, home to key players in the accessories and shoes industry: Firenze.

Through the study of design and illustration techniques and materials, participants learn how to design accessory collections accompanied with technical drawings for the creation and the prototyping of bags and shoes.

Participants are guided through an experimentation with new materials, for contemporary aesthetic value and performance, while being encouraged to develop their own personal ‘visual language’ and style. This intensive course also looks into relevant communication skills in new media, key to present their own design proposals, and concludes with the creation of an individual working portfolio.

Are you interested in one of the courses?

BOOKING ORIENTATION

You might be interested in…

Fashion Styling & Multimedia Intensive

Take a Fashion Styling & Multimedia Intensive course at Istituto Marangoni Firenze. Fashion Stylists are essential for successful fashion collections, brands, and products. They handle the intricate blending of cultural and aesthetic influences while creating engaging communication. Explore the fashion industry and use diverse media to build a professional portfolio and enter the fashion world.

Undergraduate courses

This dynamic intensive course trains participants on essential technical and theoretical aspects related to the development of creative content for fashion (photography, video, styling and art direction). For those with limited time available, this course focuses on visual communication investigating the many different aspects of fashion styling, using images and multimedia contents to persuade, inspire, and create an emotional response.

The work of a fashion stylist must be both strategic and creative: attentive to the historical context and culture of fashion, to current trends and developments in the industry, and yet still remaining consistent with a client’s brief or brand identity.

Programme specifications Download the Information booklet here

LEARNING FOCUS

Production & Digital Editing
Visual Communication & Publishing
Graphic Design
Styling Development & Analysis
Building a Professional Portfolio

CAREER PATHS

Fashion Stylist
Digital Content Manager
Art Director
Fashion Photographer
Social Media Director

DISCOVER THE COURSE

During the course participants are introduced to key processes in creating and developing professional visual content using different media, understanding how to interpret the latest trends in fashion through lighting, accessories, poses, and props, translating style in a contemporary way alongside technical and aesthetic aspects. Research into the interaction between fashion, design and art further enhances participant’s knowledge of trends and current fashion aesthetics, while a look at key historical moments in fashion and image, as well as art and dress, assists in creative thinking, looking at styling from different contexts and cultures, in order to produce striking and innovative image proposals.

Are you interested in one of the courses?

BOOKING ORIENTATION

You might be interested in…

I'M FIRENZE DIGEST

Times: ONE YEAR

Product Management for Fragrances and Cosmetics

Fashion Design Intensive

Fashion Business & Digital Marketing Intensive

Shoes And Accessories Design Intensive

Fashion Styling & Multimedia Intensive