Art Management

Take your passion for art to the next level with the Art Management Master’s programme at Istituto Marangoni Firenze. The programme covers everything from curatorial work to event management, including digital media arts. Join now to explore new horizons and embark on an enriching journey in the art industry.


Both cultural heritage and contemporary cultural production need highly specialist professionals to introduce into the countless situations operating in the art world on an international scale. In a world that is constantly changing, actions to support, promote, circulate, sell and safeguard artistic and creative expression represent never-ending challenges for those working in this field.

The Istituto Marangoni Master’s course in Art Management offers a management and administrative perspective for operating within the culture system. The main subject areas offered by the course cover the art market the legislation applied in the art world, museum governance and the management of cultural heritage and company assets. What ties these areas together is the word innovation, closely connected to the potential that comes from using new technologies in the production, use and promotion of art.

LEARNING FOCUS

  • Law and legal aspects of Art
  • Law and legal aspects of Art
  • Art Marketing
  • PR and Fund-raising
  • Event Organisation and Management
  • Heritage Management

CAREER PATHS

  • Art Dealer
  • Art Advisor
  • Museum Director
  • Art PR
  • Heritage Manager

VALIDATIONS

Istituto Marangoni
Students who successfully complete the programmes delivered in Firenze will be awarded an Istituto Marangoni Certificate.

DISCOVER THE COURSE

Today, working in culture needs more flexibility than ever, together with the ability to transform and to provide immediate responses to new or unexpected stimuli.

There are lots of questions and issues that the digital era has raised in the last two decades, even in the cultural world. How can we connect our artistic heritage with the future? How do we make languages commonly considered to be for the few, and even exclusive, more accessible and appealing. How do we stimulate and involve a vast, varied public, with so many different expectations? What strategies can we develop to make the most of the possibilities offered by new technologies without changing the artistic experience?

Constant dialogue with art and culture professionals allows course students to acquire a solid grounding, learning skills across the board, together with specific knowledge of the way the system works. On the strength of Istituto Marangoni’s many years of experience in the Fashion Business and Luxury Brand Management, the Master’s course offers a unique look at the international panorama, encouraging the development of dialogue between art and fashion, including with a business profile, focusing on corporate investments, branding strategies, and company marketing.

The new face of communication imposed by social networks is also central to this area, where hybridisation and contamination between art and fashion are now established as winning tools when it comes to successful promotion.

If on one hand, more and more brands choose to involve more or less mainstream artists to convey their identity or launch a product, on the other, more and more cultural institutes are choosing to be endorsed by famous faces from the international star system. This course is aimed at students with undergraduate training or proven professional experience in the field. Thanks to this course programme, students will have the opportunity to complete their training in the art business and cultural management, to go on to fill various roles in galleries, cultural institutions, publishing and even businesses in the fashion, luxury goods and creative sectors.

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Curating Art & Fashion

Enrol in the Curating Art & Fashion Master’s programme at Istituto Marangoni Firenze to turn your passion for the art world into a successful career. Delve into every aspect of the industry, including curatorship, digital media arts, and cultural events, and gain the skills you need to succeed as an art business professional.


The Master programme in Curating Art & Fashion is the course where the DNA of IM and lengthy experience in the fashion business are blended together with a passion for art to create a unique learning path. The programme in fact aims to develop a new relationship between art and fashion using a brand new way of comparing the different areas that curatorship has within these worlds.

LEARNING FOCUS

  • Curatorial Practices between Art and Fashion
  • History of Dress and Fashion
  • Art and Fashion Writing and Journalism
  • Heritage Management
  • Event Design

CAREER PATHS

  • Art Curator
  • Fashion Curator
  • Creative Director
  • Art and Fashion Editor
  • Event/Exhibition Manager

VALIDATIONS

Istituto Marangoni
Students who successfully complete the programmes delivered in Firenze will be awarded an Istituto Marangoni Certificate.

DISCOVER THE COURSE

Originated as a means to construct critical and theoretical reflection using the object on show, the task of the curator has been profoundly transformed, allowing itself to become seduced by the charm of its own application to other sectors, such as fashion and design. From the 1990s, the moment in which a new way of understanding fashion, the two areas saw an overlap between them in a partnership that is now a new and appealing challenge for the art world.

Record numbers achieved by recent shows dedicated to giants in the fashion world show the ability of this sector to reach a vast and varied public, even when it leaves behind the display cases and windows to enter the rooms of that sacred temple of art: the museum. Entering this context means following precise rules and accepting the dimensions that are so dear to the art world.

Aimed at students who already have a degree or proven career experience in this field, the Masters in Curating Art & Fashion offers a path through completely unexplored territory, where curatorship is being looked at in every aspect of its identity – curating an exhibition means taking care of a whole range of conceptual and organisational aspects regarding an exhibition project: content, layout, coordination, promotion, financial management – and its current declination between art and fashion.

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Fashion Styling, Creative Direction & Digital Content

Explore Fashion Styling, Creative Direction & Digital Content at Istituto Marangoni Firenze. This programme emphasises the importance of digital creativity to communicate a fashion story and the growing connections between still and digital images to express new visual languages for the contemporary fashion and luxury industry.


This 9-month course trains participants to become visual image experts, with advanced skills development in subjects such as: fashion styling knowledge, digital fashion editorials for both offline and online media and social platforms. Through technical experimentation, cultural content and creative research, the course analyzes how to reflect the dynamics of images within the fashion trend system, through communication channels such as animation and video-moods.

LEARNING FOCUS

  • Fashion Styling development and analysis
  • New Fashion frontiers
  • Visual communication & multimedia video
  • Emotional graphic
  • Online & Offline editing
  • Trend analysis & storytelling
  • Innovative research methods and analysis
  • Multifaceted portfolio

CAREER PATHS

  • Fashion stylist
  • Art/Creative director
  • Fashion Animation consultant
  • Creative media director
  • Storytelling consultant

VALIDATIONS

AFAM
Participants who successfully complete this Master programme will be awarded with a First Level Academic Master Diploma. Recognised by MUR (Italian Ministry of University and Research) as an academic diploma equivalent to a university postgraduate level Master degree, participants will obtain 60 CFA (crediti formativi accademici) equivalent to 60 ECTS credits. Pathways available in Milano ‘Fashion Design with Womenswear Pathway’, ‘Fashion Design with Menswear Pathway’ and ‘Fashion Design with Activewear Pathway’ are a specialisation of the main course recognised by MUR ‘Fashion Design’. The final diploma awarded will state the main course title.

DISCOVER THE COURSE

Focusing on the visual language of communication, participants approach the key aspects of fashion styling, learning how to persuade, inspire and create an emotional response. They acquire the technical, creative skills and cultural knowledge needed to realize a fashion shoot from initial concept to final editing through different contemporary languages. This includes analysis of fashion trends, storytelling and contemporary fashion contexts .

During the course participants also apply technical and cultural notions to in-studio projects, learning how to negotiate and plan the technical and creative process. Nowadays, professional creative directors increasingly work with moving images: alongside introductory technical and aesthetic aspects and video, that incorporate elements such as lighting, composition, editing and special characteristics of multimedia video, the course develops the participants’ business awareness and networking skills, bringing observation and communication abilities together with artistic and creative expression.

The Course also focuses deeply on the development of all the new languages used and requested in today’s Fashion Industry, shifting from the Fashion Styling culture to the contemporary Digital Fashion Frontiers.

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Fashion Buying & Merchandising

Study Fashion Buying & Merchandising at Istituto Marangoni Firenze. This full-time postgraduate programme will take your undergraduate studies to the next level or enhance your professional fashion buying and merchandising knowledge. Join now and unlock your potential in the fashion and luxury industry.


Learn how to put together a successful collection range – from the design showroom to the store; the fashion buyer decides what will be on sale next season. They plan the purchasing of seasonal items, identify upcoming trends and choose the right product and brand mix. Fashion buyers are the main drivers in the global fashion retail industry, a pivotal area and influential role in any successful fashion business. At postgraduate level participants will have previous undergraduate level studies in economics, marketing, fashion design with marketing or similar, or proven work experience completing the course with highly specialised skills in fashion buying.

LEARNING FOCUS

  • Fashion Buying Management
  • Trend Forecasting
  • Finance for fashion Buying
  • Digital Technologies for Fashion Buying
  • Big Data, Analytics and Digital Disruption
  • Product Development and Innovation
  • Supply Chain Management
  • Advanced Fashion Retailing
  • Corporate Social Responsibility
  • Research Methods

CAREER PATHS

  • Fashion buyer
  • Visual merchandiser
  • Product manager
  • Brand manager
  • Crm strategist
  • Logistics & retail manager

VALIDATIONS

AFAM
Participants who successfully complete this Master programme will be awarded with a First Level Academic Master Diploma. Recognised by MUR (Italian Ministry of University and Research) as an academic diploma equivalent to a university postgraduate level Master degree, participants will obtain 60 CFA (crediti formativi accademici) equivalent to 60 ECTS credits. Pathways available in Milano ‘Fashion Design with Womenswear Pathway’, ‘Fashion Design with Menswear Pathway’ and ‘Fashion Design with Activewear Pathway’ are a specialisation of the main course recognised by MUR ‘Fashion Design’. The final diploma awarded will state the main course title.

DISCOVER THE COURSE

Providing current and future business models, encapsulating innovation, new media and technology in the global buying process, this 9 months course in Florence covers contemporary issues in product selection and purchasing methods.

Buyers need to be business-minded with strong analytical skills and the ability to negotiate and work alongside many departments including marketing and sales, ensuring new collections and items are commercially viable either in store, or via online retailing and e-commerce platforms.

Participants learn the technical and theoretical aspects of a buying campaign analysing different retail formats and key macro trends leading towards a research-based dissertation. By studying the organisation of the buying team and undertaking a fashion industry placement, they fully understand the role and responsibility of buyers and merchandisers in the global market.

Key buying processes include stock mix and import-export techniques as well as pricing strategies and the ability to forecast the profitability of a fashion product. Participants analyse the buying calendar and correctly plan the purchase of a seasonal collection using a balanced combination of products and brands responding to current trends and influences. By understanding how the consumer perceives a collection they are able to put together an appealing, desirable and winning fashion collection.

The relationship of visual merchandising and sales, negotiation techniques, and soft skills in communication, decision making, time management, leadership, and team working enable participants to successfully perform on real commercial projects developing effective buying strategies for a benchmark company. Participants apply the experience acquired on industry projects to prepare their own professional buying strategy for business, as well as potential industry start-ups.

BOF – BADGE OF EXCELLENCE

Badges of Excellence recognise a school’s strengths in four key areas: Best Overall, Best in Global Influence, Best in Learning Experience and Best in Long-Term Value.

– Global Influence – The global reputation and influence of a school, based on the selectivity of a school in admitting applicants and the enrolment rates of admitted applicants.
– Long-Term Value – The students’ preparedness for the real world, based on student progression rates provided by the schools, assessing student satisfaction around employment, career preparedness and accessibility of alumni.
An Overall BoF Score was then awarded to each institution based on the sum-weighted score across all three key indices.

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Fashion & Luxury Brand Management

Join the Fashion & Luxury Brand Management programme at Istituto Marangoni Firenze. This highly specialised postgraduate course will support your career in the fashion, luxury and creative industries. You will gain valuable merchandising, marketing, and communication skills to meet a luxury brand’s expectations, vision and strategy.


The brand manager’s role within the fashion luxury goods industry is to motivate, create desire, and build trust through various channels in merchandising, marketing and communication in order to meet the expectations of a luxury brand’s vision and strategy.

LEARNING FOCUS

  • Marketing, Communication and Branding
  • Management and Strategy in Luxury
  • Future of Fashion and Luxury
  • Sociology, Contextual and Cultural Studies
  • Corporate Social Responsibility
  • Research Methods

CAREER PATHS

  • Communication Manager
  • Brand strategist
  • Brand Manager
  • Merchandiser
  • Business Analyst
  • Digital Marketing Manager

VALIDATIONS

AFAM
Participants who successfully complete this Master programme will be awarded with a First Level Academic Master Diploma. Recognised by MUR (Italian Ministry of University and Research) as an academic diploma equivalent to a university postgraduate level Master degree, participants will obtain 60 CFA (crediti formativi accademici) equivalent to 60 ECTS credits. Pathways available in Milano ‘Fashion Design with Womenswear Pathway’, ‘Fashion Design with Menswear Pathway’ and ‘Fashion Design with Activewear Pathway’ are a specialisation of the main course recognised by MUR ‘Fashion Design’. The final diploma awarded will state the main course title.

DISCOVER THE COURSE

This course provides in-depth knowledge of branding specifically for the fashion and luxury goods industries. Experts in luxury brand management know exactly where their products are positioned, fully understand their role in the market, and constantly analyse their relationships with customers. However, the task of the brand manager is not only to attract and retain consumers, but also to improve the practical and organizational management of a brand within the fashion organization – this course addresses both areas; luxury branding together with business management and organization skills.

Participants learn how to adapt communication, marketing and promotional techniques to reach sale goals and fully apply the key strategies of luxury businesses. As well as concentrating on the intangible elements: customer relationships, the impact of social media and the consumer ‘experience’, the course makes a critical analysis of the more tangible elements of branding; product attributes (quality, features, and design), and the difference between brand image and brand identity, packaging and labelling. A successful luxury brand manager works on all of these aspects. The fashion industry placement within the programme, giving students the opportunity to put theory into reflective and purposeful practice within the field. Participants become experts in making key branding decisions including in brand extension and brand repositioning, and learn how to detect any weaker products in a collection.

Analysis of the target audience and marketing mix provides a solid grounding for brand strategy development together with research on how companies in the fashion and luxury market develop their own interpretation of brand positioning and devise innovative strategies. Among other things, social media has changed the face of communication and this course looks at finding the right balance between corporate brand image, digital media and e-commerce platforms – key to the success of luxury brands today. Along with the study of past styles and the analysis of current trends and forecasts related to “future-fashion”, participants are able to question how aesthetic expressions and interpretations of social and cultural trends influence positioning and brand image.

Current issues in the fashion industry are also addressed such as neo craftsmanship and alternative business models, together with professional links direct with fashion companies; industry projects and guest speakers all assist to provide a detailed insight into the realities, and the opportunities, of fashion. This course is for participants that have previous undergraduate level study or proven work experience, completing the course with branding and management skills for various positions within the fashion, luxury and creative industries.

BOF – BADGE OF EXCELLENCE

Badges of Excellence recognise a school’s strengths in four key areas: Best Overall, Best in Global Influence, Best in Learning Experience and Best in Long-Term Value.

Global Influence – The global reputation and influence of a school, based on the selectivity of a school in admitting applicants and the enrolment rates of admitted applicants.

Long-Term Value – The students’ preparedness for the real world, based on student progression rates provided by the schools, assessing student satisfaction around employment, career preparedness and accessibility of alumni.


An Overall BoF Score was then awarded to each institution based on the sum-weighted score across all three key indices.

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Olfactory Experience Management for the Luxury Industry

Specialise in Olfactory Experience Management for the Luxury Industry at Istituto Marangoni Firenze. This postgraduate programme provides a thorough understanding of the latest advancements in luxury experiences. Learn cutting-edge storytelling techniques and engage customers through immersive multi-sensory experiences – with a special focus on the sense of smell.


This one-of-a-kind Master’s programme delves into how luxury interiors, retail spaces, and other exclusive environments can build an engaging multi-sensory atmosphere for clients, visitors and customers to enhance their experience glamorously. Participants will also explore the unique world of Niche and Artistic Perfumery and how they can arouse emotions and create specific experiences and moods in Niche Fragrances, furthermore for homes, hotels, spas and retail spaces, among others.

LEARNING FOCUS

  • Planning, developing and implementing olfactory and sensory experiences
  • Storytelling and customer engagement
  • Management of amenities, Economics and business management for hotels and spas
  • Niche perfumery and mood-enhancing fragrances or ancillaries products

CAREER PATHS

  • Olfactory/sensory experience Manager
  • Product Manager
  • Amenities & Private label Manager
  • Niche and Artistic Perfume Brand Manager
  • Niche Fragrances entrepreneur

DISCOVER THE COURSE

Students will gain in-depth knowledge of tailored olfactory experiences, which are key to amenity management. A particular focus will be placed on analyzing contemporary society and how experiential marketing affects consumer behavior.

Participants will combine economics and management know-how with an ongoing search for “beauty”, comfort, and well-being, aesthetic codes and trends, culminating in a strategic selection of fragrances in line with brand-driven color and style choices; the emotions created through these olfactory suggestions deeply impact the client experience, that will associate them with positive memories.

This educational path will guide students through olfactory atmospheres and experiences, analyzing the processes, tools and techniques used to create specific moods or get consumers to embrace a particular fragrance.

They will learn to use meta-styling techniques and the latest technologies designed to diffuse scents in small or big spaces and how to leverage this strategy to trigger specific reactions or responses. The Master course will also support students through Expert professionals and Managers to gain an advanced entrepreneurial mindset and the required skills how to think and set its own business in Niche Fragrances.

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Fashion Design (Womenswear / Menswear / Kidswear)

Join the Fashion Design (Womenswear/Menswear/Kidswear) Master’s programme at Istituto Marangoni Firenze. This postgraduate programme equips you with the necessary creative and professional skills and industry connections to land a job at a major fashion and luxury brand or start your own label.


This dynamic course cultivates the design creativity, individual style and personal vision of participants while they respond to the rapidly evolving landscape of fashion through a series of project-based activities that reflect different aspects of industry practice. In this way, participants are challenged to develop their thinking about fashion – what it is and what it can become – to realise their full potential, while gaining advanced fashion design skills together with industry preparation. Participants graduate with an understanding of their unique identity as designers and of their position in the fashion industry based on market intelligence.

Fashion Design Womenswear • The course provides participants with an understanding of womenswear and how it has changed in contemporary society. The impact of contemporary design is addressed and questioned by challenging tradition, looking at women’s empowerment and self-awareness, while inspiring creative flair. Participants are encouraged to launch contemporary challenges, share innovative ideas and inspire new trends.

Fashion Design Menswear • The course provides participants with key notions for creating menswear styles and essential tailoring skills for designing high quality collections. Although gender differences are becoming increasingly subtle in fashion, menswear remains a highly attractive sector. Alongside fit, silhouettes and attention to detail, menswear designers need creativity and unique flair to be able to connect with their specific audience.

Fashion Design Kidswear • The course provides participants with relevant insights and a deep understanding of the key peculiarities of kidswear design and its market, together with the latest trends in the sector and the essential knowledge useful to create a unique collection aimed at children. The programme’s main aim is to focus on the development of a fresh and stylish collection, while also taking into consideration the digital tools useful for designing patterns and fabrics.

VALIDATIONS

AFAM
Participants who successfully complete this Master programme will be awarded with a First Level Academic Master Diploma. Recognised by MUR (Italian Ministry of University and Research) as an academic diploma equivalent to a university postgraduate level Master degree, participants will obtain 60 CFA (crediti formativi accademici) equivalent to 60 ECTS credits. Pathways available in Milano ‘Fashion Design with Womenswear Pathway’, ‘Fashion Design with Menswear Pathway’ and ‘Fashion Design with Activewear Pathway’ are a specialisation of the main course recognised by MUR ‘Fashion Design’. The final diploma awarded will state the main course title.

LEARNING FOCUS

  • The design process for fashion collections
  • Fashion illustration and presentation techniques
  • Digital Pattern cutting, garment making & production planning
  • The future of fashion
  • Connections between design and culture
  • Marketing, communication, promotion and brand identity
  • Trend research
  • Creative research techniques
  • The artisanship of fashion
  • Textiles, new materials and technologies in design
  • Contextual and theoretical studies

CAREER PATHS

  • Fashion designer
  • Fashion illustrator
  • Creative director
  • Fashion consultant
  • Trend researcher/forecaster

DISCOVER THE COURSE

At postgraduate level, participants will already have experience in fashion design, pattern cutting, garment making and portfolio creation in order to successfully meet the challenges of this course in conceptual research, design development and experimentation, professional project development, collection development and marketing and personal branding.

They are encouraged to work experimentally with the shape and construction of garments, with the use of new technologies such as CLO 3D along with renewable and sustainable resources and to devise imaginative ways of working with materials and techniques – the true, creative artisan of fashion combined with the excellence that is “Italianness”; internationally acclaimed craftsmanship, design and style.

The strong design and practical elements of the course run alongside contextual, theoretical, conceptual and forward-looking perspectives, leading to a dissertation project accompanied by individually proposed practical work such as a fashion artefact or capsule collection. Istituto Marangoni’s professional links include guest industry speakers that provide participants with insight into the realities and the opportunities of fashion.

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Luxury Accessories Design & Management

Join the Luxury Accessories Design & Management Master’s programme at Istituto Marangoni Firenze for a career in fashion and luxury. Gain a deeper understanding of accessory design, product management and the fashion industry, and learn how to turn Italian craftsmanship into global concepts.


The luxury accessories industry has evolved from humble beginnings in producing functional add-ons, to the elevated status it has today: turning bags, shoes, belts and small leather goods into new iconic objects of desire. Accessories embellish fashion, and the fashion business recognizes the embellishment, beauty and fame of accessories ‘Made in Italy’ elevating them to an international product. Bridging creativity and business worlds, this course prepares specialized ‘sought after’ design and product management profiles.

LEARNING FOCUS

  • Collection building and management
  • Visual communication and brand identity
  • Research methods
  • Manufacture ‘Made in Italy’
  • Fashion marketing

CAREER PATHS

  • Accessories Fashion Designer
  • Accessories Fashion illustrator and digital renderers
  • Accessories Product manager
  • Trend Researcher/Forecaster
  • Accessories Brand Manager

VALIDATIONS

AFAM
Participants who successfully complete this Master programme will be awarded with a First Level Academic Master Diploma. Recognised by MUR (Italian Ministry of University and Research) as an academic diploma equivalent to a university postgraduate level Master degree, participants will obtain 60 CFA (crediti formativi accademici) equivalent to 60 ECTS credits. Pathways available in Milano ‘Fashion Design with Womenswear Pathway’, ‘Fashion Design with Menswear Pathway’ and ‘Fashion Design with Activewear Pathway’ are a specialisation of the main course recognised by MUR ‘Fashion Design’. The final diploma awarded will state the main course title.

DISCOVER THE COURSE

Participants explore how Italian manufacturing is exemplary in its identification and use of materials and manufacturing techniques, and learn how to successfully balance design and functionality with sophisticated aesthetics; organized visits to Italian companies also provide first-hand experience of design and accessories manufacturing. Participants learn to design and create collections related to the concept of “decorative” luxury through the study of the most important international trends. Students also develop their research skills and become competent in presenting their ideas through the most advanced digital software without ever neglecting the physical aspect of a project.

The research into the history of luxury accessories and the influence of the contemporary fashion panorama on style concepts and production techniques, as well as current issues in sustainability and the use of new materials. Industry projects in collaboration with companies explores real business heritage values and manufacturing techniques, and the inter-seasonal nature of accessory products, putting together a coordinated collection and diverse range of accessories that may include: bags, purses, shoes and small accessory items.

Throughout the project they receive professional feedback and guidance from academics and industry professionals. Putting together a successful dissertation, work-experience and a personal accessories collection requires in fact a strategic mix of research, creativity, advanced design, and business project planning, this course provides the skills and knowledge to produce forward thinking design proposals for the high-end luxury market.

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Fashion, Art & Textile Innovation

Enrol in the Fashion, Art and Textile Innovation Master’s programme at Istituto Marangoni Firenze to unlock your innovative potential. By incorporating sustainable practices and cutting-edge technology into textiles and materials, this course delves into key concepts and challenges, encourages interdisciplinary work, fosters connections, and provides invaluable hands-on experience.


This forward-thinking course is also taught with the support and collaboration of two key industry partners to gain real hands-on industry experience covering the fashion, materials and artistic network: Etro, a world-renowned leader in Luxury Italian Fashion and Manteco, a leader in textiles, sustainability and high-quality fabrics since 1943.

This programme is created around interdisciplinary experimental projects and an innovative approach in the textiles and materials areas. This training equips participants with highly sought-after analytical skills, as well as practical transferrable problem-solving abilities, perfect for career progression in areas such as research, design, development and planning. Emphasis is placed on exploratory and versatile attitudes through theory and practical work. Students build their knowledge by being encouraged to unlock their potential, in order to innovate and develop, incorporating new technologies and sustainable approaches.

LEARNING FOCUS

  • Art and Fashion Design
  • Applied Technology and Innovative Textile Design
  • Experimental Construction
  • Intellectual Property
  • Innovative and Sustainable Production Processes

CAREER PATHS

  • Creative Director
  • Fashion Textile Designer
  • Head of Innovation
  • Art Director
  • Garment Technologist

VALIDATIONS

AFAM
Participants who successfully complete this Master programme will be awarded with a First Level Academic Master Diploma. Recognised by MUR (Italian Ministry of University and Research) as an academic diploma equivalent to a university postgraduate level Master degree, participants will obtain 60 CFA (crediti formativi accademici) equivalent to 60 ECTS credits. Pathways available in Milano ‘Fashion Design with Womenswear Pathway’, ‘Fashion Design with Menswear Pathway’ and ‘Fashion Design with Activewear Pathway’ are a specialisation of the main course recognised by MUR ‘Fashion Design’. The final diploma awarded will state the main course title.

DISCOVER THE COURSE

Workshops with remarkable industry links in different areas of textiles, materials and art labs will give participants a unique opportunity to experiment and develop new concepts in relation to materials and fabrics, together with production processes proposals. Kinetic Sculpture will enable students to experiment with movement in the physical world, applied to objects and materials in sculpture and installation. Virtual Realities, Fashion, Art, Technology and Performance extend the question in creating a fully immersive, multisensorial environment. Projects are addressed around these themes, but also other topics that emerge from class discussions and presentations.

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Creative Digital Media

Get industry-ready with the Creative Digital Media Master’s programme at Istituto Marangoni Firenze. This course covers the intersection of art and technology in the digital age, exploring the potential of VR, AR, and AI to create innovative and captivating worlds.


In a world transformed by digital acceleration, art takes a stance re-discovering its identity through the possibilities of an intense relationship with new technologies. Being able to play with digital and physical’s duality is the new horizon for any artist: more than ever the art process is challenging the real experience, creating fascinating and unexpected worlds with the integration of VR, AR and AI.

LEARNING FOCUS

  • Visual Research
  • Project Methodologies
  • 3D Design, 3D Animation and 3D Print
  • VR, AR, and AI
  • Sound Design

CAREER PATHS

  • Digital Artist
  • VR Designer / 2D/3D Animator
  • New Media Content Designer
  • Digital Media Enterpreneur
  • Concept and Production Artist
  • Interactive Advertising Designer
  • Multimedia Producer

DISCOVER THE COURSE

Technological progress has always influenced the concept of art, setting new challenges and enlarging the boundaries of creating and experiencing works of art. The digital revolution is not only changing the way we live, but the contemporary artistic and cultural production too. While the difference between real and virtual is becoming increasingly blurred – such an extent to coin the term phygital – the work of art is gradually abandoning its material essence in order to be software: this phenomenon offers to the public new worlds, perceptions and experiences; unknown and futuristic scenarios that have never been seen before.

The MA in Creative Digital Media is therefore conceived in order to investigate the opportunities offered by the application of new technologies in art. The course aims to train professionals that are able to shape their artistic identity through an innovative and interdisciplinary oriented approach. Concepts such as interactivity, virtuality and digital immersion – which remove any physical or geographical limit – represent the core areas of study.

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