BA 3 YEAR Archives | Istituto Marangoni Firenze

Multimedia Arts

Join the Multimedia Arts undergraduate programme at Istituto Marangoni Firenze. Explore the latest disruptive changes in the art world and express your creativity as a multimedia artist by harnessing digital technology, audiovisual languages and immersive experiences.

Undergraduate courses

Innovation, experimentation, interdisciplinarity: this is the perfect formula to combine technological excellence and creativity, in order to configurate the meaning of being a multimedia artist nowadays. Encouraging a critical approach to the potential of integrating different artistic languages, Multimedia Arts course interconnects theoretical and practical abilities with the goal to train key players in this fields.

The three-year Multimedia Arts course offers a stimulating trip through the main expressive languages that are characteristic of today’s contemporary art practices. In the last twenty years, the horizons of the art world have changed completely. Art works have gradually abandoned the material to become software, offering onlookers worlds, perceptions and situations that are absolutely innovative and futuristic.

The digital era is inevitably changing the world we live in, blurring the confines between the real and the virtual world. In this scenario art is also forced to take a hard look at itself and at its own function. Nourished by the information flows produced on the web, by the possibilities offered by the social network and, above all, by experimentation with cutting-edge technology, art is called upon to meet the expectations of an increasing public that more and more often is seeking immersive, interactive experiences, where the limits and physical or spatial obstructions are removed.

Designed for all those people who want to acquire the skills that will help them to express their own creativity and apply it both to the world of art and to other sectors such as fashion, the Multimedia Arts course at Istituto Marangoni focuses on audiovisual languages and on the potential offered by new digital technologies with a particular focus on virtual reality and video mapping.

Programme specifications Download the Information booklet here

LEARNING FOCUS

Photography
Audiovisual Languages
CAD Modeling
Installation and Video Mapping
VR and AR

CAREER PATHS

Multimedia Artist
Photographer
Video Maker
Art Director
VR Designer

VALIDATIONS

Under accreditation by MUR
Under Accreditation by MUR (Ministry of University and Research) · AFAM (Alta Formazione Artistica, Musicale e Coreutica)

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Arts Curating

Join the Arts Curating undergraduate programme at Istituto Marangoni Firenze to pursue a successful career in the art world. The course emphasises cultural and artistic heritage while incorporating digital experimentation and creativity for a modernised art experience.

Undergraduate courses

The contemporary world imposes a new way of thinking about art, about cultural heritage and more generally, the system of creativity. Boosting cultural crossovers and overlaps, for hybridised and mixed subject fields such as visual arts, fashion, design, photography, film, performance, and new media, is the way the three-year Arts Curating course redefines the experience of art.

Talking about “art” or the “arts” is not just a linguistic choice, it is an authentic stance: recognising an extremely vast range of languages and disciplines that now characterise contemporary cultural production. In a society where transformation is so continuous and rapid, even the concept of art needs to be reformulated in order to achieve a more extensive, flexible definition, able to encompass the ever new stimuli and proposals.

This is the foundation of the three-year course in Arts Curating which uses a dynamic, innovative approach, made of constant forays and interdisciplinary dialogues, proposing a perfect mix of solid training in theory and a professional outlook that will meet the challenges of two systems: culture and creativity, together with their constant changes.

The aim of the course is to train professionals who are able to convey culture and promote the historic and artistic heritage, reinventing the art experience through the concepts of contamination, eclecticism and digital experimentation. In this perspective, curating and writing become two tools to construct display and exhibition projects, publishing contributions and media content, where historical knowledge, critical thought, and technological innovation come together with their gaze focused on the art of the future.

Programme specification Download the Information booklet here

LEARNING FOCUS

Art History
Art Criticism
Curating
Editorial System
Arts Management

CAREER PATHS

Curator
Art Critic
Journalist
Cultural Management
Publishing of reviews and online platforms

VALIDATIONS

Under accreditation by MUR
Under Accreditation by MUR (Ministry of University and Research) · AFAM (Alta Formazione Artistica, Musicale e Coreutica)

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Fashion Product

Enrol in the Fashion Product programme at Istituto Marangoni Firenze. Take a strategic approach to garment technology, production, and merchandising. This undergraduate course covers all the aspects of fashion product development to equip you with the knowledge and skills you need to succeed in the fashion industry.

Undergraduate courses

The full-time course in Fashion Product approaches garment technology, production and merchandising with a strategic approach – aimed at managing all the aspects related to the planning, development, manufacturing, distribution, buying, branding and promotion of fashion collections.

Participants learn fashion design, product development, clothing technology, coordination strategies, sourcing, buying, and marketing, understanding how to manage fashion products from the development of the creative concept to merchandising, budgeting, industrial production, logistics, branding, and promotion.

Within an industry where the pace of change is constantly accelerating, where consumer tastes and market trends are continuously evolving under the impact of digital transformation and the growing demands for sustainability, the ability to evaluate innovation as a natural integration of the creative moment and to implement a successful product offer is assuming a pivotal role.

Programme Specification Download the Information booklet here

LEARNING FOCUS

Communication Strategies
Design Management
Materials Science & Technology
Production Technologies
Economics & Fashion Marketing
Techniques of Visual Communication
Fashion Business Organization
Brand Communication

CAREER PATHS

Product Development Manager
Merchandiser/Merchandising Planner
Retail/Wholesale Planning Manager
Operation manager
Technologist
Buyer

VALIDATIONS
AFAM
Participants who successfully complete this three-year course will be awarded with a First Level Academic Diploma. Recognised by MUR (Italian Ministry of University and Research) as an academic diploma equivalent to a university undergraduate level degree, participants will obtain 180 CFA (crediti formativi accademici) equivalent to 180 ECTS credits.

*The pathways available in Milano and Firenze ‘Fashion Design & Accessories with Womenswear Pathway’, ‘Fashion Design & Accessories with Menswear Pathway’ are a specialisation of the main course recognised by MUR ‘Fashion Design & Accessories’. The final diploma awarded will state the main course title.

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The course provides a highly specialized and technical know-how necessary for managing fashion products. Students learn to combine creative acumen, technical expertise and strategic thinking, transforming creative ideas into successful fashion products. They become aware of all the operations involved in the processing of raw materials into textiles and leather goods; they acquire a full understanding of the the synergies between production, marketing, sales and omni-channel distribution.

The program covers subjects as clothing technology, garment construction, range planning, budgeting and coordination strategies, fundamental to approach functions related to sourcing, collection merchandising, buying, retail and wholesale distribution. To this end, the course also provides students with the necessary managerial skills in the domains of operation management, omni-channel strategy, marketing, communication and branding.

Through the principles of economics and finance, participants learn to measure profitability and ensure compliance with budgets and strategies, and implement specific cost control systems. By studying cultural, sociological and historical dynamics in fashion, they also understand the influence of trends in different countries and realities and their impact on sales performance.

The course looks at current issues in the industry including sustainability, inclusivity and digital transformation, with a particular attention to crypto fashion, NFTs, immersive retail and the metaverse, working to define a commercial proposal that meets the demands of the fashion industry of today.

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Fashion Management

Embark on a fulfilling fashion journey with the Fashion Management undergraduate programme at Istituto Marangoni Firenze. The programme allows you to gain an in-depth understanding of fashion trends and their impact on sales and acquire the skills and knowledge needed to excel in the industry.

Undergraduate courses

This full-time course is a strategic and market-oriented blend of the main perspectives in fashion business;covering strategy, budgeting, finance, product development, fashion marketing, communication, branding, buying, retail operations management and global distribution channels.

Fashion is an industry in constant evolution, therefore both time-tested and contemporary marketing strategies are analysed in order to achieve business goals. Participants learn brand marketing and development strategies, and implement specific cost control systems. By studying cultural, sociological and historical dynamics in fashion, they understand the influence of trends in different countries and realities and their impact on sales performance.

Fashion business professionals drive the tactical and entrepreneurial spirit of a fashion company. They work on production, communication, marketing and retail and must possess a thorough knowledge of the fashion panorama. They are able to identify with great precision which tools they need to successfully position a brand, a collection or even a single product in the fashion and luxury markets. They are experts in the business of fashion.

Programme Specification Download the Information booklet here

LEARNING FOCUS

manage with awareness and critical approach all the technical-production aspects as well cultural-social-economical factors essential in the development and/or establishment of a brand;
analyze and manage all themes related with the planning, development and production of a fashion collection;
fully understand all strategic management processes, from mass production to logistics;
communicate the brand and its values by taking advantage of all expression techniques, languages and tools;
develop an analysis of products and industrial processes aimed at an effective management of productive contexts and socio-economics elements;
carefully evaluate innovation as an integration of creativity and technology for each project:
assess the economic feasibility for each product and identify improvement areas;
develop adequate management skills to organize your profession, in order to ease the access to the job field and the relation with the economic and productive organizations.

CAREER PATHS

Marketing Manager
Communication Manager
Buyer
Merchandiser
Commercial Director

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The course looks at current issues in the industry including sustainability and new media digital marketing (virtual platforms, e-commerce, social media) working to define a commercial proposal that meets the demands of the fashion industry of today. Key focus is also given to competitor evaluation and analysis techniques. Through the principles of economics and finance, participants are able to measure profitability and ensure compliance with budgets and strategies, and implement specific cost control systems.

Taking a fashion collection or luxury product through to wholesale and retail distribution channels needs a mix of both concrete business acumen and creative communication skills in order to successfully complete the process; determining target audience, price brackets, and planning promotion and distribution channels. Participants learn real-world skills working in collaboration with international companies on industry projects and case studies, as well as via guest lectures and talks from visiting professionals and experts in the sector.

The overall aim of the programme is to form future business professionals capable of creating a valid business plan, or commercial proposal, either for a start-up, new business ventures, or for existing brand development. For Paris and London schools only, this course is also available as a BA (Hons) four-year course (including Sandwich Year Placement).

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Fashion Design & Accessories (Womenswear / Menswear)

Study Fashion Design & Accessories (Womenswear/Menswear) at Istituto Marangoni Firenze. This full-time undergraduate programme offers comprehensive knowledge of fashion and accessory design education and the skills needed to succeed in this industry.

Undergraduate courses

Become fully qualified in the latest fashion and accessories design techniques and expand your career options. Covering clothing and accessories design, these three-year full-time courses encourage individual style and creativity, while also offering the chance to become multi-skilled fashion designers.

Participants begin by studying the language of ready to wear, progressing through all stages of the design process including hand sketching, fashion illustration and digital design, pattern making, pattern cutting and construction, right through to the finished garment or product.

Programme Specifications – Womenswear Download the Information booklet here

Programme Specifications – Menswear Download the Information booklet here

LEARNING FOCUS

Fashion drawing & illustration (2D, 3D)
Prototyping (lab & workshop) pattern cutting, maquette
Visual communication & professional presentation skills
Digital design & 3d printing
The study of fabrics and materials
Professional design portfolio & collection
Marketing & fashion business
Analysis and strategies of contemporary fashion
History of luxury & brand heritage

CAREER PATHS

Fashion designer
Accessories designer
Fashion illustrator
Product manager
Trend forecaster/coolhunter

VALIDATIONS

AFAM
Participants who successfully complete this three-year course will be awarded with a First Level Academic Diploma. Recognised by MUR (Italian Ministry of University and Research) as an academic diploma equivalent to a university undergraduate level degree, participants will obtain 180 CFA (crediti formativi accademici) equivalent to 180 ECTS credits.

*The pathways available in Milano and Firenze ‘Fashion Design & Accessories with Womenswear Pathway’, ‘Fashion Design & Accessories with Menswear Pathway’ are a specialisation of the main course recognised by MUR ‘Fashion Design & Accessories’. The final diploma awarded will state the main course title.

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Focusing on the womenswear and menswear industries, each course also investigates the intrinsic added values and characteristics of an accessories garment or product, understanding how to design products that create desire.

During the course participants are encouraged to experiment with new materials and technologies, negotiating for example the use of a flamboyant pairing of fabrics, renewable and sustainable resources, 3D printing or experimental cutting techniques, as well as evaluating fabric embellishment and details that make the ‘difference’ to a winning collection.

Research into fashion history and culture and historic references in art and dress further enhance creative thinking, meanwhile communication skills provide a professional approach in the negotiation and presentation of final design ideas to companies and new clients.

At the end of the course selected participants will attend a final graduation event or a fashion show that introduces collections or portfolios to an industry audience – a unique experience opening up industry networking career opportunities.

By selecting a preferred area of study participants have the opportunity to focus in more depth in Womenswear or Menswear during their programme:

Fashion Design & Accessories (Womenswear) – This programme provides a focus on femininity and the changing female silhouette by researching and questioning the impact of ‘shape-shifting’ design through masculinity vs. femininity, challenging tradition, looking at female empowerment and self-awareness and encouraging a real touch of creative flair in womenswear apparel and the competitive womenswear market.

Fashion Design & Accessories (Menswear) – While the division between men and women’s brands is crossing barriers with gender neutral brands, menswear is still a different fashion animal altogether. Not only considering fit, line and attention to detail, menswear designers need to have the creativity and flair to be able to connect with this distinct target audience. This programme also provides key notions in menswear patternmaking and tailoring skills essential to designing high-quality collections.

STUDY COURSES

Year one
Information Technology Fundamentals
Fashion History and Culture
Sociology, Anthropology and Psychology of Fashion
Materials Science and Technology
Basic Design
Fashion Design I
Techniques of Visual Communication
Physics for Design
Image Digital Processing
History of Applied Arts
Representation Methods and Tools
Graphic Design
Free Study Activities
Foreign Language

Year two
History and Criticism of Contemporary Fashion
Sociology, Anthropology and Psychology of Fashion
Production Processes
Experimental Prototype Creation
Design Methods
Fashion Design II
History and Criticism of Contemporary Design
Fashion Product Technologies
Fashion Design Realization: Patterns
Integrated Product Design
Fashion Trend Forecasting
Perception Studies
Fashion Design Realization: Mannequins
Free Study Activities

Year three
Sociology, Anthropology and Psychology of Fashion
Fashion Collection Design
Product Design I
Modelling
Economics and Fashion Marketing
Prototype Design Patterns
Product Design II
Realization of Experimental Prototypes
Economics and Business Management
Fashion Project Communication
Internship
Dissertation

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Fashion Styling & Creative Direction

Study Fashion Styling & Creative Direction at Istituto Marangoni Firenze. This full-time undergraduate programme offers comprehensive knowledge of fashion styling, brand image, and the skills needed to succeed in this industry.

Undergraduate courses

With a passion for style, and a creative mind full of visual ideas, participants learn how to communicate fashion through all the digital and physical channels currently used by the industry. They learn how to recognise, reinvent and define the style of a garment, a product or a brand through influential images.

With recognized top level education they are ready to begin their career as inspirational stylists, going on to use their talents in various areas of the fashion and creative industries including editorial features, advertising campaigns, brand image, fashion films and restyling proposals, in print and online magazines and social media, as well as in music videos, TV and movies.

Programme specifications Download the Information booklet here

LEARNING FOCUS

Fashion styling and Creative Direction
Advertorial and editorial digital styling
Photographic composition
Moving image
Image development
Copywriting, PR and media planning
Fashion production management
Social media, blogging & commercial media presence
Dress and accessories heritage
Professional design portfolio
Research methodology

CAREER PATHS

Fashion Stylist
Creative Director
Art director
Image consultant
Personal stylist
Trend Forecaster
Visual Merchandiser
Creative Consultant
Content Creator

VALIDATIONS

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This full time course aims to form skilled stylists with the ability to create new narratives covering both creative and operational strategies in the fashion and luxury business. They will understand how to use media to create followers and highlight brand identity, as well as the relationship between creative and organisational areas of a brand, or company brief. They will learn also how to communicate fashion trends and products using paper or digital publications.

By understanding the role and responsibilities of the professional stylist participants learn how to pull together, organize and lead a team of experts to ensure that the direction of what is published in fashion magazines, appears online, or on the catwalk, communicates the right messages, at the right time, and to the right target audience.

From a solid base in styling, this course moves onto explore multiple areas of the fashion industry where management of the creative process is core practice. Participants are encouraged to develop their own ideas and experiment in producing a different variety of visual outcomes, such as fashion editorials, fashion films, brand image and restyling proposals, interactive and print advertising campaigns, and social media visual contents.

The course covers key skills in fashion copywriting, PR and media planning, fashion production management, business planning, time management, and advertising deadlines and budgets. Cultural studies in the history of art, design, dress and fashion culture provide the necessary skills to make a critical assessment. The analysis of style brings shape, reality, and energy into the visual space – the material ‘reality’ of image making.

Participants will also learn how to create an immediately identifiable and recognisable style in order to produce and develop live photo shoots, managing the team involved in the process of photography, image editing, set construction, still life and moving image, lighting, direction, and choices in make-up, hair and accessories. They are encouraged to decode stereotypes and to think about image positioning from a different perspective in order to discover their own unique personal style.

Once students have completed the course, they will have the opportunity to work within companies operating in the field of communication with a specific focus on the fashion environment. They will also be ready to pursue a career in publishing houses operating in the fields of design, luxury or fashion, as well as work free-lance, for example by opening their own agencies to respond to market needs.

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I'M FIRENZE DIGEST

Times: BA 3 YEAR

Multimedia Arts

Arts Curating

Fashion Product

Fashion Management

Fashion Design & Accessories (Womenswear / Menswear)

Fashion Styling & Creative Direction