3 WEEKS Archives | Istituto Marangoni Firenze

Portfolio Surgery

Take a Portfolio Surgery programme at Istituto Marangoni Firenze. This programme equips participants with the necessary skills and knowledge to succeed in postgraduate training. The pre-sessional course is tailored for those who need extra subject-specific knowledge or technical tools to qualify for a Master’s in fashion design.

Short courses

This short intensive 3-weeks Portfolio Surgery course improves the standard of creative portfolios presented for admission onto Istituto Marangoni master’s courses. Candidates who satisfy the admissions qualifications may require additional tuition in portfolio presentation to accomplish the high standards of postgraduate education.

Participants improve their proficiency in creative research, 2D & 3D illustration techniques, or in the technical representation of garments. The fashion course focuses on understanding volume and the technical design of clothing with a holistic vision of the creative process.

Tutorials help participants to perfect research in the fashion industry through sourcing relevant images and analysing cultural influences, fundamental when considering a design proposal, and ultimately, in planning for a successful career in fashion.

The study of trends and contemporary fashion communication provides a broad knowledge base in fashion business, while a detailed approach to improving design, and the technical study of illustration, assists in understanding the essential proportions of the human body in order to correctly represent garments. Tutorials, individual meetings and guidance allow participants to improve their portfolios, as well as identify their strengths, abilities, and passions when planning a successful study path at postgraduate level.

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Management Surgery

Enrol in a Management Surgery programme at Istituto Marangoni Firenze. This course enhances your understanding of economics and business, so you can fully prepare for postgraduate education. It is a pre-sessional course specially created for those who need extra subject-specific knowledge or technical tools to join a Master’s programme at Istituto Marangoni.

Short courses

This short intensive 3-week Management Surgery course improves participants knowledge in the areas of economics and business for admission onto Istituto Marangoni master’s courses. Candidates who satisfy the admissions qualifications may require additional tuition in fashion business topics to achieve the high standards of postgraduate education.

Participants explore business and management issues specific to the fashion industry, gaining a broad understanding of a contemporary fashion business and its internal organisation, as well as studying cost analysis and the main principles of finance. In this fashion course they analyse micro and macro work environments, the main macroeconomic indicators and their influence on the growth and development of the global market, as well as the supply chain and product development strategies.

Tutorials help participants to perfect research in the fashion industry, focusing on marketing, communication for luxury and fashion brands, proving a solid preparation in the key themes and topics covered in all master’s courses. Tutorials, individual meetings and guidance allow participants to improve their knowledge, as well as identify their strengths, abilities and passions when planning a successful study path at postgraduate level.

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Fashion Design

Take a Fashion Design short course at Istituto Marangoni Firenze. This short course teaches the basics of fashion design and how to turn concepts into visual designs. It covers the fundamentals of fashion design and a fashion designer’s responsibilities, providing a foundation for future education or career development.

Short courses

This short course provides an introduction to the fundamentals of fashion design, how to formulate ideas and translate them into a visual representation. Participants will be introduced to key notions in the fashion design process, to basic drawing and illustration techniques, and the study of trends. The course also explores the role of the fashion designer with participants working on creative research for an individual design collection via a vocational learning approach.

VALIDATIONS

AFAM
Participants who successfully complete this Master programme will be awarded with a First Level Academic Master Diploma. Recognised by MUR (Italian Ministry of University and Research) as an academic diploma equivalent to a university postgraduate level Master degree, participants will obtain 60 CFA (crediti formativi accademici) equivalent to 60 ECTS credits. Pathways available in Milano ‘Fashion Design with Womenswear Pathway’, ‘Fashion Design with Menswear Pathway’ and ‘Fashion Design with Activewear Pathway’ are a specialisation of the main course recognised by MUR ‘Fashion Design’. The final diploma awarded will state the main course title.

Programme specifications Download the Information booklet here

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Week 1
The start of the course introduces fashion drawing and design techniques followed by an analysis of the founding principles of developing a fashion collection including: silhouette, colour charts, fabrics and accessories, right through to the design and creation of outfits. Participants are then introduced to the silhouette, colour palettes, the appropriate use of fabrics, and the principle financial considerations of designing for fashion.

Week 2
Starting from creative research to foster personal inspiration, participants are guided to develop basic silhouettes and coordinate outfits with fabric and colour selection. The focus on trend research looks into its origins together with market relevance, and a brief analysis on how trends influence a contemporary collection.

Week 3
Based on inspiration linked to a selected theme, participants put together a basic fashion design collection supported by appropriate technical information, including colour charts, inspirational materials or mood board. Participants put into practice the acquired knowledge from the previous weeks and prepare a presentation of their work as a basic collection portfolio, to receive a final holistic critique.

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Fashion Image & Styling

Explore Fashion Image & Styling at Istituto Marangoni Firenze. This short course teaches the basics of image analysis and how to develop your unique style. It covers the fundamentals of fashion moods, accessorising, and enhancing physical features in a photo shoot using a hands-on learning method, providing a foundation for future education or career development.

Short courses

This dynamic short course focuses on the analysis of image and the development of style. From the definition of fashion moods to the importance of accessories, participants will evaluate aspects related to traits of the body and learn how to enhance and complement physical characteristics. They will work on the development of an individual style through the construction of a ‘total look’ and capture it for a photo shoot via a vocational learning approach.

Programme specifications Download the Information booklet here

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Week 1
Style overview: participants study and explore key periods in history that represent past, present styles, future fashion trends and the elements that characterize and influence them. In order to fully understand the role of the stylist, participants will be guided in sourcing and collating information from research tools such as books and fashion magazines and through specific virtual domains relevant to fashion and luxury, as well as conducting iconographic research.

Week 2
Personal identity: participants evaluate the different types of human faces and bodies and are introduced to the skills and techniques used to enhance particular physical features such as hairstyling and make-up. They will gain an understanding of the fundamental elements used to dictate a style (i.e. the importance of colour, silhouette, accessories and their combination) and key notions in photo shoot planning and narrative.

Week 3
Style definition: participants will bring together their experience and work undertaken during the previous weeks to define, develop and present a particular style ready for a photo shoot, collating and editing their work for presentation and review in an individual stylist portfolio or style book.

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Fashion Business

Explore Fashion Business at Istituto Marangoni Firenze. This short course covers essential business practices for the fashion industry, such as collection positioning, fashion management skills, competitor analysis, and sales capacity, providing a foundation for future education or career development.

Short courses

Fashion brand and collection positioning, management skills for a fashion business plan, competitor analysis, luxury brand structure and sales capacity; these are just some of the important business practices introduced in this short course.

Programme specifications Download the Information booklet here

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Week 1
Participants begin with an analysis of economic and social trends: understanding economic and social evolution and how this influences fashion consumption. The week also includes new markets and how fashion can evolve in them through expansion strategies: new brands, luxury brands and distribution chain stores, as well as style comparison.

Week 2
This week covers an overview of fashion: textiles, clothing, accessories, cosmetics, eyewear and jewelry. Participants will look at critical factors defining the success of some leading Italian brands such as Prada, Gucci, Dolce & Gabbana, including commercial international distribution chain stores such as Zara and H&M, and sportswear chain stores for example Nike. Product placement via competitor analysis is also explored.

Week 3
The objective of week 3 is to understand and identify the different distribution channels, together with a focus on e-commerce in fashion. Participants look at key marketing practices including product life cycle, function and definition of price points. Integrated communication investigates key notions in brand identity, brand image and brand equity, licensing and the importance of branding. Participants use their knowledge gained in the previous weeks, via a vocational learning approach, to work on an individual marketing plan for a chosen designer or collection.

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Marketing for Luxury

Explore Marketing for Luxury at Istituto Marangoni Firenze. This short course covers essential marketing and communication strategies for attracting high-end consumers, providing a foundation for future education or career development. Understand the importance of building a strong brand and creating an aspirational desire that resonates with luxury consumers.

Short courses

Learn some of the key marketing and communication strategies for international ‘high-end’ consumers in the luxury fashion and design industries. On this course participants discover how companies determine the best marketing strategies of luxury brands and products by understanding the power of communication, the seduction of the brand, and the creation of ‘aspirational desire’ necessary to successfully market to consumers of luxury.

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Week 1
Participants begin by looking at the role and responsibilities of the Marketing Manager of top luxury companies, learning how they optimise economic, distribution, and production aspects of luxury products through successful communication and digital marketing methods. The course looks at how luxury companies communicate to the target audience, as well as communicate brand awareness above and beyond their target group.

Week 2
The course moves quickly onto fashion advertising, public relations and visual display in both traditional and online media, giving participants key tools to communicate an authentic, aspirational and emotional message, aimed at sustaining and consolidating a luxury brand image. The impact of social media has changed the face of communication and participants will also evaluate the impact of new media and viral platforms – key to the success of luxury brands today.

Week 3
Further research into the history of luxury in fashion and design, the influence of the contemporary fashion panorama on style concepts, and current issues in sustainability are also crucial to maintaining and promoting luxury to consumers; a unique target audience, fully in tune with economic and sustainable issues, influences from the latest fashion trends, as well as cultural and social trends. At the end of the course participants will be able to evaluate and propose action in marketing plans in order to turn luxury services and goods into new iconic objects of prestige and desire.

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Digital Art in Fashion

Explore Digital Art in Fashion at Istituto Marangoni Firenze. This programme delves into the dynamic interaction and intersection between art and fashion and fosters a deeper conversation between the two industries. Take this short course to take your learning to the next level.

Short courses

This dynamic short course explores the influence and impact of art on fashion and luxury. Participants will gain a real understanding of the influence and ‘power’ that art has always exercised on style and the way we dress. Designers have, in fact, consistently fed their imagination with stimuli from art. Meanwhile, it is also true that today the fashion industry is the most important supporter and promoter of contemporary art.

Participants will question both worlds – art and fashion – in order to evaluate, improve and integrate the intrinsic characteristics of fashion design, fashion image and style, and encourage further dialogue with art and the various arts, in the fast paced, ever creative fashion industry.

Programme specifications Download the Information booklet here

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Week 1
Identity and contamination: to investigate the complex relationship between art and fashion implies an awareness of the identity and peculiarities of both disciplines. Historically art and fashion forged their own distinguished sectors; one proposing the illusion of something eternal and imperishable, while the other in pursuit of the future, through clothes and luxury objects that only a few could afford. Understanding this difference is the first step in analysing the history of this exciting relationship. Starting from the Renaissance up to the present day, participants will examine the most significant periods in history to focus on captivating examples of collaboration between designers and artists.

Week 2
Fusion: the second week looks at the current relationship between the art and fashion systems. Exhibitions, installations and events have radically changed the way fashion is shown on the catwalks and drastically influenced the concept of a collection. There are countless examples in which artists and actors have been involved in the realization of innovative performances. Participants will therefore investigate the creative processes that characterize each of the two systems, passing through the development and production of a project, up to the mode of presentation and distribution of works and collections. Through this comparison they will understand the real fusion of art in the fashion system and vice versa.

Week 3
The future of art and fashion – a creative combination: the last week of the course takes a look at the future. Participants will be encouraged to think of new ways in which a fusion of the two art forms may further expand dialogue and artistic expression. They will be encouraged to demolish disciplinary boundaries and industry conventions in order to rethink the creative process, social relations, the formation of desire, and utilisation of the product or object to the end consumer or client. The week will conclude with an illustrated presentation of a creative project proposal, supported by research materials including for example illustration, colour charts, photos, and images.

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Fashion Illustration

Enrol in the Fashion Illustration programme at Istituto Marangoni Firenze to explore the potential of visual imagery. This course delves into the latest techniques and technologies, highlighting unconventional illustrators and pushing the boundaries of what illustration can achieve.

Short courses

The course explores how the illustration can translate across different formats and can be produced using a variety of different techniques and technologies, by spotlighting illustrators who work in unusual manners, while also questioning what illustration can be.

The experienced illustration tutors will guide participants from the initial ideas and inspiration to the techniques employed in achieving the end result both emotionally and physically.

Programme specifications Download the Information booklet here

LEARNING FOCUS

Illustration for Fashion
Portfolio Development
Drawing & Mixed media
Digital Design
Graphic Design and Communication

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Week 1
In the first week the students explore and experiment the different techniques in realization of fashion illustration, drawing by hand, working with color combinations, mixed media and variety of proportions towards the creation of contemporary fashion illustration.

Study of fashion illustrators, trends analysis and art influences will offer visual and aesthetic inspiration towards the creative process. Spotlighting illustrators who work in unusual manners, while also questioning what illustration can be.

Week 2
In week 2 participants focus on the digital techniques applied to the fashion illustration and personalization of illustration. The development of the student’s creative work will be supported through the teaching of digital design software and graphic design solutions and communication methodologies towards a professional presentation. Working with professional illustration tutors will help you find your own visual language and unlock creativity through drawing from concept to completion.

Week 3
During the final week participants will be working on the interpretation of collections from key designers in New York, London, Milan and Paris, with original fashion illustrations which will become part of their personal final portfolio.

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Experimental Textile Design

Apply for the Experimental Textile Design programme at Istituto Marangoni Firenze. Harness your creativity to experiment and innovate, developing disruptive projects and bringing new technologies and sustainable approaches to textile design.

Short courses

Emphasis is placed on exploratory and versatile approaches through practical work. Participants build their knowledge by being encouraged to unlock their potential ability to experiment, innovate and develop, incorporating new technologies and sustainable approaches. Students challenge new directions in textile design through forward-thinking research and practice and analyse the need and impact of innovation and ecology to the economy.

Programme specifications Download the Information booklet here

LEARNING FOCUS

Original Textile Designs
Applied Technology and Smart Textiles
Creative Labs
Portfolio
Graphic Design and Communication

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Week 1
In the first week participants explore the textile area of the fashion industry with a focus on original textile designs, from inspiration to their application. Learning about the art of creating textiles and their manipulation, participants explore their own creativity and different ways of creating prints, textures and surface decoration before developing a personal collection of textile designs.

Week 2
In the second week, participants explore the digital techniques applied to fashion textiles. With a main focus on Applied Technology and Innovative Textile Design, Smart Textiles and the analysis of the impact of innovation and ecology on the economy, participants research and propose personal concepts on Inventing the Future of Fabrics.

Week 3
During the final week of the course, participants work on finalising their personal concepts into a collection of textile designs. The design ideas are further developed through individual tutoring and guidance by textile experts and finally presented in a visual design portfolio.

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Luxury Accessories & Shoe Design

Enrol in the Luxury Accessories & Shoe Design short course at Istituto Marangoni Firenze for an immersive experience in fashion accessories. Discover the fundamentals of drawing and colouring and the latest tools to unleash your creativity and stay on trend in the fast-paced world of accessory design.

Short courses

The course takes participants from basic drawing and colouring techniques and guides them through the main tools needed to express design ideas, through to their visual representation based on the current fashion trends. After three weeks students will have a complete proposal for a fashion accessories collection, with work that is ready for progression into final illustrations in a professional digital format. This short intensive course provides a real feel of the fast-paced work of the accessories designer.

Programme specifications Download the Information booklet here

LEARNING FOCUS

Accessories Collection Design
Illustration
Fashion Culture and trends
Technical Drawing
Graphic Design and Communication

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Week 1
In the first week the students explore the creative side of accessories design, analyzing colour combinations and working on the creation of contemporary fashion illustration. The students’ presentation skills will find support in initial training in graphic design techniques. Study of fashion history and trends analysis and influences will offer visual and aesthetic inspiration towards the creative process of research and design.

Week 2
During the second week participants investigate the technical aspects of designing footwear and bags. They are trained on how to draw by hand for communicating design ideas whilst taking into consideration contemporary construction techniques and knowledge, as well as the use of appropriate materials towards the creation of a capsule collection, following a project brief.

Week 3
In the final week, students deepen their fundamental knowledge, such as research methodologies and technical skills required in the development of a complete accessories collection. The development of the student’s creative work will be supported through the teaching of digital design software necessary for realizing and presenting the collection project digitally, as well as through further training in graphic design solutions and communication methodologies towards a professional presentation.

The students’ creative approach and product management capacities will be supported by further studies in materials and their characteristics.

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I'M FIRENZE DIGEST

Times: 3 WEEKS

Portfolio Surgery

Management Surgery

Fashion Design

Fashion Image & Styling

Fashion Business

Marketing for Luxury

Digital Art in Fashion

Fashion Illustration

Experimental Textile Design

Luxury Accessories & Shoe Design