Get industry-ready with the Creative Digital Media Master’s programme at Istituto Marangoni Firenze. This course covers the intersection of art and technology in the digital age, exploring the potential of VR, AR, and AI to create innovative and captivating worlds.
In a world transformed by digital acceleration, art takes a stance re-discovering its identity through the possibilities of an intense relationship with new technologies. Being able to play with digital and physical’s duality is the new horizon for any artist: more than ever the art process is challenging the real experience, creating fascinating and unexpected worlds with the integration of VR, AR and AI.
LEARNING FOCUS
- Visual Research
- Project Methodologies
- 3D Design, 3D Animation and 3D Print
- VR, AR, and AI
- Sound Design
CAREER PATHS
- Digital Artist
- VR Designer / 2D/3D Animator
- New Media Content Designer
- Digital Media Enterpreneur
- Concept and Production Artist
- Interactive Advertising Designer
- Multimedia Producer
DISCOVER THE COURSE
Technological progress has always influenced the concept of art, setting new challenges and enlarging the boundaries of creating and experiencing works of art. The digital revolution is not only changing the way we live, but the contemporary artistic and cultural production too. While the difference between real and virtual is becoming increasingly blurred – such an extent to coin the term phygital – the work of art is gradually abandoning its material essence in order to be software: this phenomenon offers to the public new worlds, perceptions and experiences; unknown and futuristic scenarios that have never been seen before.
The MA in Creative Digital Media is therefore conceived in order to investigate the opportunities offered by the application of new technologies in art. The course aims to train professionals that are able to shape their artistic identity through an innovative and interdisciplinary oriented approach. Concepts such as interactivity, virtuality and digital immersion – which remove any physical or geographical limit – represent the core areas of study.
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