New technologies meet nostalgia and craftsmanship in a new museum destination in the heart of Florence. HZERO is ready to transport visitors in the world of trains, promising a journey that engages all senses.The immersive experience results from the magic created by multimedia design studio Karmachina, sound studio Tempo Reale and light designer Angelo Linzata, […]

COVID-19 has affected every segment of the suit and tailoring market, causing bankruptcy risks for some middle segment players. Tailoring and suit brands have demonstrated difficulty adapting their business models (still significantly linked to brick-and-mortar distribution) to a newer and more digital consumer, demanding the same in-store and online experience. Reacting to this revolution, Istituto Marangoni Firenze […]

As we transition into a completely digital society, new ways of owning digital content are being pioneered. Over the past year, NFTs have gained extreme popularity. Celebrities such as Quentin Tarantino, Grimes, and even Logan Paul started selling their own NFTs at exorbitant prices. The rise of NFTs has been beneficial to many digital artists […]

In this new episode of our monthly column on the impact of technology on contemporary art, fashion, and visual culture, the author reflects on the use of robots and automatons in contemporary art as a mirror of the fears and uncertainties of today’s society. Following the work by artists such as Jos de Gruyter & […]

Creativity is not just for humans. Artworks generated by artificial intelligence have captured the imagination of spectators and collectors alike. But is this really the future of contemporary art? The introduction of technology in the arts is becoming an important issue in this historical period, where changes and developments are happening faster than expected. Museums […]