The heritage of a disruptive mind that rewrote the paradigm of Italian fashion has surged from the past. Blow away the dust from your fashion history book and get ready to dive into Walter Albini’s character through these five key points. By Giulia Piceni. Cover image: portrait of Walter Albini, Milan, 1971. Credit: Alfa Castaldi. […]

We asked Lilly Kungs, a 22-year-old fashion student who founded the brand Archive Attire, how she did it. Get ready to find lots of inspiration from this amazing story that starts with a passion for vintage and second-hand shopping. By Daniela Valle and Cecilia Vareman. Cover image: Courtesy of Archive Attire. How is the fashion […]

Diary of a fashion student in Florence who saw the Pucci Spring 2023 Ready-To-Wear collection from a distance. Will the day of the front row come?  by Elsa Hawkes and Giulia Piceni. Cover image by Alessandro Corradini for I’M Firenze Digest. In the fashion world, one event is more important than a trophy: the fashion show. Once […]

Named Hallyu, this long new wave has overwhelmed us in every cultural sphere.From K-pop to k-dramas or k-beauty, everybody has had some sort of connection to this trend. High fashion included. By Anabella Pacheco and Maria Fernanda Perez. Cover Image: Margaret Mitchem for I’M Firenze Digest. We have all witnessed the boom of Korean culture […]

On a sunny Roman spring day, the fashion explorers of Istituto Marangoni Firenze had the opportunity to have a first-hand experience of the heritage of Maison Valentino. This article uncovers every step of the way: the adventure’s down there! by Jonathan Paonetti & Giulia Piceni. Cover image courtesy of Valentino. Almost unnoticed by the average […]

A green colour that is not that green, and sneakers infested with chia plants. Bottega Veneta’s trademark colour and Loewe’s SS 2023 menswear collection seem a call of nature, but what are these brands’ commitments and strategies to the green economy and sustainability? By Giulia Piceni. Images by Francesco Agazio for I’M Firenze Digest.  Sustainability […]

Looking at recent fashion collections, the fascination for the 70s is palpable in the clubbing allure, music references and genderless garments. Starting from disco-inspired elements taken from the recent Fendi show at Milano Fashion Week and the latest menswear collection displayed at Pitti Uomo by Martine Rose, this article covers a series of style references under […]

On the second day of the Milan Fashion Week, FENDI invited around thirty students from Istituto Marangoni Firenze to attend their menswear fashion show. For many, the event’s first in-person runway was the direct confirmation that fashion is where they see themselves in the future.  By Giulia Piceni. Cover image: Michael Ward, Luca Guadagnino and Nicholas […]

How can we define the relationship between technology, art, religion and fashion? On the occasion of its latest collaboration with the fashion house Acne Studios for an S/S 22 capsule collection, visual artist Angelo Plessas explained how he tries to explore and find deep connections between textiles, technology and spirituality. by Elisa Camporesi, Giorgia Ciccarelli […]

What is a fashion show? It is an event, a showcase, a neurosis, alienation. It is collective exaltation, mania, and obsession. It is a phobia, or it is simply nothing. One thing is sure: it reflects our being. Like Dante Alighieri’s Divine Comedy, a fashion show tells about an inner search, a journey, an enterprise: […]

To reconnect with the audience, every designer should add emotional value to their creations. Every month, a new tool or visual strategy used by the students at Istituto Marangoni Firenze is selected and commented on by the Editorial staff of I’M Firenze Digest.This May, we showcase the collection of undergraduate student Greta Peccia from the […]

“If you have an idea in your mind, just allow yourself to let it out. Don’t be afraid of problems. Try to solve them because there is always a solution.”Enigmatic and instantly overwhelming. This is Violante Valdettaro, Head of Heritage and Archive at Maison Valentino.In this interview, held during a special lecture moderated by Tutor […]