What is a fashion show? It is an event, a showcase, a neurosis, alienation. It is collective exaltation, mania, and obsession. It is a phobia, or it is simply nothing. One thing is sure: it reflects our being. Like Dante Alighieri’s Divine Comedy, a fashion show tells about an inner search, a journey, an enterprise: […]

To reconnect with the audience, every designer should add emotional value to their creations. Every month, a new tool or visual strategy used by the students at Istituto Marangoni Firenze is selected and commented on by the Editorial staff of I’M Firenze Digest.This May, we showcase the collection of undergraduate student Greta Peccia from the […]

“If you have an idea in your mind, just allow yourself to let it out. Don’t be afraid of problems. Try to solve them because there is always a solution.”Enigmatic and instantly overwhelming. This is Violante Valdettaro, Head of Heritage and Archive at Maison Valentino.In this interview, held during a special lecture moderated by Tutor […]

Florentine fashion designer Stefano Chiassai keeps his memories in a place frozen in time. In a building located in San Giovanni Valdarno, near Florence, TheCube Archive mirrors Chiassai’s life. It houses a selection of about 15,000 items dating back to the designer’s personal and professional archive. Each item narrates faces, places and atmospheres that shaped […]

I’M Firenze Digest is glad to share the recent news of Grace Wales Bonner being the Guest Designer of Pitti Immagine Uomo no. 102, held in Florence starting June 14th. Pitti Immagine is one of the grandest events for the Italian fashion scene to present new collections, buy materials, network and get inspired for your […]

Designer Roy Halston Frowick was the epicenter of 1970s New York fashion. He was the mirror of the city’s contradictions, excesses, and nuances. He was the epitome of how successful the States can be in style, charm, and disruptiveness. With his irreverent charm, he attracted the Big Apple jet set. He immersed himself in their […]

Authentic, rooted, and brave. From his first collaboration with Fendi in 2009 to his work as Art Director for Louis Vuitton and his popular label Off-White, Virgil Abloh has never stopped growing and evolving. The American designer will always be a great inspiration. A rare, but also clear example of how the combination of art […]

Sustainability is finally becoming a huge concern in arts, technologies and especially fashion, as everyone should be responsible for it. Future generations may be left with nothing as we are taking away normal human rights such as access to safe and clean water with our lifestyle. The hidden cost of fashion is an environmental crisis. […]

Future Landscape is the title chosen for the fashion show by Istituto Marangoni Firenze in 2021, which took place in conjunction with the 100th edition of the famous Florentine event Pitti Uomo. The catwalk took place on 7 July at the Tepidarium del Roster, in the heart of the Horticultural Garden in Florence. The runway […]

Art seeks out pain; it sinks its most unmentionable roots into it, but it has the power to transform even the horror it discovers into a horizon that saves, produces, assists, and vivifies. Linking the word to art is one of the most arduous tasks because our observation is limited, limping, imperfect, and therefore perfectible. […]