How can a young fashion brand make a sustainable choice?

How can a young fashion brand make a sustainable choice?

We asked Lilly Kungs, a 22-year-old fashion student who founded the brand Archive Attire, how she did it. Get ready to find lots of inspiration from this amazing story that starts with a passion for vintage and second-hand shopping. By Daniela Valle and Cecilia Vareman. Cover image: Courtesy of Archive Attire. How is the fashion […]

Interviews,
How to Start an Art Collection: Collezione Scarzella 

How to Start an Art Collection: Collezione Scarzella 

Love, passion, and interest. These elements contribute to creating an art collection such as that of Giovanni Scarzella and Camilla Previ, the Milan-based couple who investigated and found their artistic language in a journey celebrating its 10th anniversary.Arts Management students at Istituto Marangoni Firenze had the opportunity to engage in a virtual conversation with the […]

Interviews,
Minena: Fashion and Femininity

Minena: Fashion and Femininity

What does femininity mean to you? This question was our starting point for this series of interviews with female fashion designers worldwide in honour of International Women’s day. Celebrating our multicultural student community at Istituto Marangoni Firenze, these articles focus on new international brands headed by creative women. In this article, we interviewed the three […]

Interviews,
Digital Clothing: the New Dimensions of Customix

Digital Clothing: the New Dimensions of Customix

Will digital fashion revolutionise the system? Istituto Marangoni Firenze held a crypto fashion contest for its Fashion Design students in partnership with digital fashion companies Customix and DRESSX.I’M Firenze Digest had the opportunity to talk to executives from both companies. In this article, we asked Marco Bisato, CEO and Co-founder of Customix, about his views […]

Interviews,
Digital Clothing: The Metafashion of DRESSX

Digital Clothing: The Metafashion of DRESSX

Is digital fashion the future of fashion?Istituto Marangoni Firenze held a crypto fashion contest for its Fashion Design students in partnership with digital fashion companies Customix and DRESSXI’M Firenze Digest had the opportunity to talk to executives from both companies. In this article, we read the comments from Natalia Modenova and Daria Shapovalova, cofounders of […]

Interviews,
Have You Met the Crypto Fashion Contest Winners?

Have You Met the Crypto Fashion Contest Winners?

How are fashion design students approaching the rapidly evolving concept of digital fashion?In partnership with Customix and DRESSX, Istituto Marangoni Firenze recently hosted a digital contest for its fashion design students, allowing them to hone their skills in this new state of fashion.I’M Firenze Digest had the opportunity to talk to them and get their […]

Interviews,
Andy Picci: Meditating in the Metaverse

Andy Picci: Meditating in the Metaverse

The fruitful collaboration between Istituto Marangoni Firenze and the conceptual artist Andy Picci continues under his new Mentorship for this academic year with a project that will bring students from both Multimedia Arts and Arts Curating courses in a Metaverse.  By Jessica García Corral and Giulia Piceni. Cover image courtesy of Andy Picci. The increase of […]

Interviews,
A Feminine Lexicon: Haruka Sakaguchi & Griselda San Martin In Their Own Words

A Feminine Lexicon: Haruka Sakaguchi & Griselda San Martin In Their Own Words

The new digital project “A Feminine Lexicon” by Arts Curating students Pia Diamandis and Elena Tortelli opened in May at museo.ferragamo.com.Their project took inspiration from Museo Salvatore Ferragamo’s “Women in Balance”, an exhibition curated by Stefania Ricci and Elvira Valleri that celebrates the history of Italian women during the economic boom and the rapid changes […]

Interviews,
Alumni. Ink, Fashion and Watercolors: Montserrat Salvat’s world 

Alumni. Ink, Fashion and Watercolors: Montserrat Salvat’s world 

Exciting upcoming projects for Istituto Marangoni Firenze Alumna Montserrat Salvat. After attending a short course in Fashion Illustration at Istituto Marangoni Firenze, many doors opened for her, including the opportunity to realise her dream of becoming an illustrator. After her recent collaboration with established fashion brands, she talked to us about her techniques, her experience at […]

Interviews,
A Feminine Lexicon: ChongYan Liu In Her Own Words

A Feminine Lexicon: ChongYan Liu In Her Own Words

The new digital project “A Feminine Lexicon” by Arts Curating students Pia Diamandis and Elena Tortelli opened in May at museo.ferragamo.com.Their project took inspiration from Museo Salvatore Ferragamo’s “Women in Balance”, an exhibition curated by Stefania Ricci and Elvira Valleri that celebrates the history of Italian women during the economic boom and the rapid changes […]

Interviews,
Runway Rituals: An Interview with Claudio Calò 

Runway Rituals: An Interview with Claudio Calò 

What is a fashion show? It is an event, a showcase, a neurosis, alienation. It is collective exaltation, mania, and obsession. It is a phobia, or it is simply nothing. One thing is sure: it reflects our being. Like Dante Alighieri’s Divine Comedy, a fashion show tells about an inner search, a journey, an enterprise: […]

Interviews,
Educating the Digital. Interview with Francesca Giulia Tavanti

Educating the Digital. Interview with Francesca Giulia Tavanti

Today is a special occasion: I’M Firenze Digest has published its 100th article. To celebrate the event, the Editorial staff invited the new Istituto Marangoni Firenze Director of Education, Francesca Giulia Tavanti to narrate her views on the world of Fashion, Art, and education. The column Educating the Digital aims to connect students and the […]

Interviews,