Textile. Eight decades ahead: Manteco’s Sustainable Example
In the new Textile column, I’M Firenze Digest investigates the world of textiles applied to different areas of fashion, art, sustainability and technology, to underline the complex connections that exist between them.A leader in the Italian textile industry, Manteco is a three-generation business that has traced new ways for sustainable thinking. During a workshop held […]
Futurist. Enigmatic. Halston.
Designer Roy Halston Frowick was the epicenter of 1970s New York fashion. He was the mirror of the city’s contradictions, excesses, and nuances. He was the epitome of how successful the States can be in style, charm, and disruptiveness. With his irreverent charm, he attracted the Big Apple jet set. He immersed himself in their […]
Visualizing Ideas. The Red Circus: Caterina Salimbeni
Evoking your country’s cultural background can be another great source of inspiration for photoshoots. Every month, a new tool or strategy to visualize ideas used by students at Istituto Marangoni Firenze is selected and commented on by the editorial staff of I’M Firenze Digest.This month, we are presenting the Freak Show photoshoot by Caterina Salimbeni, […]
From Canvas to Paper: Exploring Ed Ruscha’s They Call Her Styrene
How can one unite both visual and literary narratives? American artist Ed Ruscha has been a mastermind at encapsulating his visual aesthetics by creating visual poetry through his signature addition of written words to the painted landscapes of Los Angeles and Southern California. His publication They Call Her Styrene (Phaidon, 2000) exemplifies Ruscha’s interest in […]
Sustainability. Palorosa: a Bridge with Many Lanes
As soon as we open Palorosa’s website, we immediately get the impression that we have entered a minimalist, delicate universe, with very clear images of flowers and distant landscapes creating a dreamy atmosphere. Attention to detail is everything. To continue its survey of innovative brands with a mindset toward sustainability, I’M Firenze Digest explores the […]
Designing the present, inspiring the future: Virgil Abloh.
Authentic, rooted, and brave. From his first collaboration with Fendi in 2009 to his work as Art Director for Louis Vuitton and his popular label Off-White, Virgil Abloh has never stopped growing and evolving. The American designer will always be a great inspiration. A rare, but also clear example of how the combination of art […]
Visualizing Ideas. Revisiting childhood: Irene Pria
A stylist’s job is not only about putting outfits together but, most importantly, to try and deliver a message, using clothing and visual strategies as intensifiers. Every month, a new tool or visual strategy used by the students at Istituto Marangoni Firenze is selected and commented on by the Editorial staff of I’M Firenze Digest.For […]
Sustainability. Nanushka: The transformed tragedy.
There must be a reason why human beings often need a disaster of huge proportions to come to their senses. For designer Sara Sandor it all stemmed from the 2013 collapse of Rana Plaza in Bangladesh. Thousands of kilometers from Hungary, where the creator of fashion brand Nanushka lives, but bordering a choice of truth, […]
Video of the Month. A Contemporary Venus de Milo: Sofia Sereir
Every month, a new video is selected and commented on by the Editorial staff of I’M Firenze Digest to showcase new visual languages and moving image applications for artists, designers, and stylists.We are excited to showcase a new video project this month, created by Sofia Sereir, Fashion Design & Accessories Alumna from Istituto Marangoni Firenze.For […]
Technology. NFTs: Infancy, Popularity, and Misconceptions
As we transition into a completely digital society, new ways of owning digital content are being pioneered. Over the past year, NFTs have gained extreme popularity. Celebrities such as Quentin Tarantino, Grimes, and even Logan Paul started selling their own NFTs at exorbitant prices. The rise of NFTs has been beneficial to many digital artists […]
Visualizing Ideas. Showing the Interior: Filippo Barbagallo
Let curiosity go beyond aesthetics. Every month, a new tool or strategy to visualise ideas used by students at Istituto Marangoni Firenze is selected and commented on by the Editorial staff of I’M Firenze Digest.For December, the focus is on Filippo Barbagallo, an alumnus of the Fashion Design & Accessories undergraduate programme.Not only about his […]
Sustainability. Are QR codes another way of Greenwashing?
Yes, the fashion industry has come up with another way to look sustainable: QR codes, the now common black and white puzzled squares that can be scanned with any smartphone camera and connect us to any virtual space. Ads use them to reach out to consumers. Now it is even called revolutionary, as fashion brands […]