A photoshoot can look like an experiment.
The design stages can be easily compared to a scientific method. First, you ask yourself questions; then, you decide the path you want to take to answer them. And finally boom, you snap. Everything takes shape. The photo embodies the concept behind it. But to make this happen, you need to face one of the most critical, decisive steps in a targeted, personal and authentic way: styling.
It is not just a matter of creating a couple of outfits but giving the garments a new voice and interpretation. Risky combinations and custom details are just a few examples.
Of course, since each team member belongs to the Fashion Styling course, everyone had to take this role, but two of us took care of it directly: Ludovica Romeo and Ebba Gustavsson Södergren.
Of course, there is a general tendency to follow a common trajectory in a group project like this. However, it is necessary that everyone’s personal vision not only emerges but influences the result.
The need to express opinions freely and reclaim space with the sole strength of body language.Ludovica Romeo explained: “Personally, I see art and fashion as an escape from the frenzy of everyday life; it is like energy that steers you into a parallel world where everything coexists harmoniously. Teamwork on this project has certainly helped, making it possible to gather more creative ideas. Central was the choice of an international casting of professional dancers, who perfectly enhanced the silhouettes of the garments with their movements. The choice of an outdoor location emphasised the styling of voluminous and colourful clothing, creating the perfect link between fashion and street culture.”
According to Ebba Gustavsson Södergren, “fashion and art can be a way for people to express themself when words are not an option. A coping mechanism that frees them of problems and worries. A way of getting it out instead of burying it in. This project for me was exciting because it was a challenge, both because I had to work as part of a creative team but also because the type of project we did was out of my comfort zone. It was a good opportunity to try something new and grow as a stylist.”The need to express opinions freely and reclaim space with the sole strength of body language.