By Odile Orsi. Cover image: Styling by Macarena Arias Silva del Pozo, undergraduate student in Fashion Styling and Creative Direction at Istituto Marangoni Firenze. Photograph by Sara Mautone.
What do Ibrahim Kamara, Law Roach and Lorenzo Posocco have in common? And what about Shiona Turini, KJ Moody and Julia Sarr-Jamois? They have all turned their passion for fashion into a successful career as fashion stylists and key figures in today’s fashion system. If you share the same dream of dressing celebrities and singers and creating fashion stories, then Istituto Marangoni Firenze has the perfect opportunity for you. You can now apply for scholarships within the Three-year, Master’s and Intensive course in Fashion Styling.
Additionally, with the scholarship, you can also join the dynamic editorial staff of I’M FIRENZE DIGEST, a trendy digital magazine dedicated to art, fashion and beauty, written and edited by the school’s students.
Start dreaming! Here are the Fashion Styling programmes you can apply for at Istituto Marangoni Firenze
One of the courses you can apply for at Istituto Marangoni Firenze is Fashion Styling & Creative Direction. This full-time undergraduate program is perfect for creative minds brimming with visual ideas. The programme will teach you about fashion styling and brand image, and prepare you to start your career as an inspirational fashion stylist in various areas, such as editorial features, social media, TV and movies. The learning focus will be fashion styling, image development, dress and accessories heritage, professional design portfolio and research methods.
There is also the chance to apply for Fashion Styling, Creative Direction & Digital Content, an intensive program focused on Fashion Styling development and analysis, emotional graphic, innovative research methods and trend storytelling. There you can have access to many fashion careers, from fashion stylist to creative director and storytelling consultant or fashion animation consultant.
And, if you’re looking for a dynamic intensive course because you have limited time available, there is also the possibility to apply for Fashion Styling & Multimedia Intensive where you will learn the essential and theoretical aspects of Fashion Styling, from Styling Development & Analysis, Product & digital editing and graphic design to building a professional portfolio.
Although the words ‘styling’ and ‘stylist’ are widely used today, only a few people really know what they mean in the workplace. Today, professionals in the styling field are highly versatile and knowledgeable about contemporary cultural trends. It is no longer sufficient to have an interest in art, design or cinema; you need to have a broader perspective with an eye on the past to understand the present and predict the future.
Who is a stylist, and how has this role evolved over time?
Stylists are creative individuals who can play with time and use their vision to create inspiring atmospheres that make people dream through fashion. Research is a fundamental tool for this profession, allowing for a deep and detailed understanding of a topic and different creative possibilities. A scientific tool is crucial as it leads to different creative possibilities; without it, ideas and creativity would remain volatile and vanish in an instant.
Looking back in time, we cannot fail to mention Ray Petri, a key figure in the origin and evolution of the stylist’s role. He invented Buffalo Style in London’s chaotic and diverse underground scene in the 80s, changing the codes of style with his courage, vision, creativity and avant-garde perspective.
A stylist must also have a network of contacts with various personalities in the fashion industry and demonstrate empathy to succeed in this profession. While working with creativity and culture is a great privilege, dedication, passion, and curiosity are equally essential traits that must be well-trained to create a visual narrative that can move others.