By Giuditta Magnini.
An immersive room and three video artworks create a new visual storytelling era. A Fable for Tomorrow is a digital exhibition curated by students at Istituto Marangoni Firenze with Meet, the international cultural centre founded by Meet the Media Guru with the support of Fondazione Cariplo. Together we underline how much space there is to experiment and create. Un giorno di pioggia by Alessandro Corradini, The Other Woman by Giuditta Magnini and Runa by Iva Nešić are the highlights of a new possible narration.
DIVING INTO THE BRIEF, CREATING A FABLE FOR TOMORROW
Our journey together started in October 2022 when our tutors decided to take us to Milan to visit and experience Meet; none of us was conscious of our future collaboration.
Their flagship is the Immersive Room, a rare space formed by multiple projectors pointed to three walls and a sound system that creates unique mesmerising experiences.
For Valentine’s Day, February 14, we met again in Florence. That day the collaboration was announced as official. Sustainability was the brief within the challenge and the anxiety that comes with the opportunity to create artwork for a real audience. The first step in the creative process involved exploring the multifaceted concept of sustainability. We delved into a deep understanding of environmental conservation and the delicate balance between human activities and nature. By studying various perspectives and engaging in thought-provoking discussions, we comprehensively understood sustainability’s significance and impact on our world. As the creative process evolved, we turned our ideas into tangible prototypes.
MEET THE ARTIST AT MEET CENTER
In May, we moved to Milan for our residence programme. After entering the wrong room and surprising the Meet Team, they greeted us and gave us a big room just for us. We tested a few parts of our installation in the immersive room, and we ended the first day enjoying a bottle of champagne on the terraces of Porta Venezia. Thanks to a workshop organised by Meet in collaboration with Dada Artist, we met other artists while drinking spritz and drawing on our iPad, sitting on the floor, and sharing artworks and ideas.
We spent three amazing days as guests of the Meet team. They made us feel at home and allowed us to use their resources and the immersive room whenever we needed them to complete and adjust our artwork. We shared our Milan experience, filled with work, emotions, burgers and laughter. This iterative approach allowed us to evaluate the feasibility and impact of each artwork, ensuring that the outcome would be visually captivating and meaningful at the same time.
REVEALING THE CHAPTERS OF A FABLE OF TOMORROW
On July 4 in Milan, magic happened. Finally, Meet Center and Istituto Marangoni Firenze presented us as artists in front of the audience, explaining how we collaborate to create a digital experience that can spread beauty and emotions to the audience. After a whole day of organising and testing, we even filmed an interview explaining A Fable for Tomorrow and its purpose. The event was a natural boost of serotonin levels with all those people taking pictures and watching our works.
That’s the moment we realised we had done it, and it was so good that we could not stop smiling like babies in a room full of candy. As a cherry on top, the night exhibition was followed by an impressive music performance by the queen of harp Kety Fusco, who played two of them, creating a highly evocative sound landscape.
Was this the best way to conclude our amazing journey at Istituto Marangoni Firenze? Yes, indeed.
Surrounded by love and art, we’re so grateful for this tremendous opportunity we shared with the best people, colleagues and tutors; thanks to the Meet team, we created a truly meaningful and beautiful experience. A fable for tomorrow.
Giuditta Magnini is a postgraduate student in the Master Digital Arts at Istituto Marangoni Firenze.
