Les Journées Particulières: Upcycling with FENDI & Pardgroup

On the opening of the new FENDI Factory outside of Florence, during the event of Les Journées Particulières, an interdisciplinary group of alumni and students from different areas of Istituto Marangoni Firenze will showcase the result of Dis-cycling: the seductive allure of creativity in sustainability, a project under the mentorship of artist and I'M Mentor Sarah Coleman. Inside the rich environment of FENDI Factory, Istituto Marangoni students will display the results of their past few months of hard work, reusing and upcycling FENDI discarded materials and fabrics to give life to a new phygital installation.


By Giulia Piceni. Cover image: © Léa Colombier and Chiara Muracciole, 2022.


Seeing the participation of 57 Maisons under the aegis of the French conglomerate LVMH and its CEO Bernard Arnault, Les Journées Particulières are the perfect occasion to bridge the gap between consumers, viewers, and the makers behind luxury products. By giving free access to ateliers, wine cellars, outstanding villas, exclusive private mansions, and boutiques filled with history, this variety of enterprises worldwide will host events that aim to showcase the savoir-faire and craftsmanship belonging to LVMH’s DNA.

The initiative will take place on October 14 to 16: for three days a year, the unreachable world of luxury holds out a hand to those familiar with its inaccessible dimension through the glossy pages of magazines and allows them to dream a little. It’s like Cinderella going to the ball but then leaving at midnight: you have the privilege to experience something out of your reach, knowing that once it’s ended, you’ll go back to your daily life with just a memory.

The only difference between a story we loved as children and the LVMH event is the educational purpose: the experts and artisans inhabiting the venues that will open for Les Journées Particulières are species at risk of extinction. The collective act of valuing their noble skills is a way to ensure their heritage and knowledge won’t be forgotten.


But why is the presence of Istituto Marangoni Firenze’s students not only requested but even strongly required? FENDI is one of the big brands under the French influence of the Arnault family, and guess what? The Florentine venue happens to have partaken in a project titled Dis-cycling: the seductive allure of creativity in sustainability with the collaboration of New York-based artist Sarah Coleman.

Video by Tommaso Tancredi, 2022.

Their joint forces have led to a multi-sensory phygital installation. It consists of a cocoon covered in woven quilts created by Amaya Garcia (Master in Fashion, Art & Textile Innovation) and Anna Illiskina (Master in Art Management), crochet pieces by Giulia Piceni (Arts Curating) and Francesco Agazio (Multimedia Arts), kitted strings by Meghana Kiran (Alumna in Fashion Design Menswear), a leather patchwork carefully assembled by Jessica García Corral (Multimedia Arts), plastic assemblages conceived by Nofar Kirshenzaft (Fashion Design Intensive) and braided nappa threads realised as a collective work by Marinieves Tejeda Vazquez and Agata Osóbka-Morawska (both from the Fashion, Art & Textile Innovation Master’s Programme).

Bingmo Zhang (Fashion, Art & Textile Innovation Master’s programme) and Lorenzo La Commare (Fashion Design) developed the physical structure of this interdisciplinary cocoon to host a 3D video produced by Multimedia Arts Alumnae Léa Colombier and Chiara Muracciole.

From FENDI discarded material, reused and reinterpreted by selected Istituto Marangoni Firenze students and alumni, the result of the project will be on display at the new FENDI Factory in Capannuccia, right outside the city centre of Florence. This modern venue is beautifully nestled in the sweet Tuscan hills. It features optimised energy efficiency and huge glass windows letting in natural light to enhance the work and creativity of the artisans inside.


Les Journées Particulières
From October 14 to 16, 2022

FENDI Factory
Via di Tizzano 173 A, Capannuccia
50012 Bagno a Ripoli, FI, Italy
Friday: 10:00-11:00 & 14:00-17:00
Saturday & Sunday: 10:00-12:00 & 14:00-17:00

Free entry upon booking
To program & book your visit: https://www.lesjourneesparticulieres.it/2022/i-luoghi/fendi-fendi-factory
For groups and special requests, please use the following contacts:
+39 3384500415 / + 39 3389171936
e-mail: exhibition@fendi.com

For more information, please visit: https://www.lesjourneesparticulieres.it/2022/

Giulia Piceni is an Undergraduate student in Arts Curating at Istituto Marangoni Firenze.

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