Obliterating Pressures and Fast Processes: Ben Eastham’s The Imaginary Museum

During our continued consumption of a cornucopia of images, our senses might reach a climax of over-saturation. We no longer process the content we are surrounded by, but rather just unconsciously react to it. In his latest essay The Imaginary Museum (TLS, 2020), Ben Eastham has bestowed the reader with an alternative vantage point regarding the consumption of art. Eastham emphasises the argument that contemporary art has lost its plot, which is evident in how artworks have transgressed aesthetic qualities and has now become an activity that can be conflated with different subjects and still be called art. 


by Sabrina Morales Echart. Illustrations by Adan Flores

Ben Eastham unveils truths that may be hard to swallow, as most of them are either ignored or not taken into conscious consideration. He reiterates an implicit pressure for knowing, grasping, and understanding the concepts behind a contemporary work of art. There is sudden neglect in having the patience to comprehend the essence of its structure as there is a desire to make sense of visual oeuvres at first glance. However, as Eastham argues is correct, art should not be seen as a competition.
For example, when I first saw The Lovers (1928) by René Magritte at the MoMA in New York, in my mind the meaning was rooted in the concept of blind love considering the veil that was wrapped around the two individuals. However, when hearing the analysis in the audio guide that was given to me by the museum, the same painting apparently symbolises the inability to fully unite two individuals and have an almost symbiotic relationship even if the love is profound.
Such contradictions made me feel like I was unable to grasp the meaning of artworks using my own sense; however, the confinement of artworks to one single meaning should be eradicated. Eastham values this sort of experience as he claims that, even though it is exhibited in a collaborative environment, every piece of art should be pondered individually.
For example, Beyoncé took inspiration from The Lovers for her music video Mine (2013), to evoke the sense of intimacy within a relationship that is achieved through an emotional and psychological perspective rather than a physical one. Beyoncé contradicts the general explanation of the artwork, and she uses her own interpretation to employ it in her video, matching the sentiment of the song as well as the lyrics.
Because The Imaginary Museum is built upon Eastham’s memories and cognitions on the meaning of art, it offers a rather empathic stance in which the spectator is liberated from the ramifications of contemporary art.
There is no time limit in observing, and artworks are not bound to a single meaning. In the end, the conflict of contemporary art is aligned with today’s media consumption. Our overexposure and easy access to online content has turned us into fast consumers, but slow analysers.

Sabrina Morales Echart is an undergraduate student in Arts Curating at Istituto Marangoni Firenze.
Adan Flores is an undergraduate student in Multimedia Arts at Istituto Marangoni Firenze.

All images © Adan Flores, 2021
Fields of Study

You might be interested in…